On course to get rich from scaring the pants off an entire population
Marketing WeekOne man’s Biblical-style health scare is another’s opportunity to make lots of money. And what better way than becoming a professional scaremonger?
One man’s Biblical-style health scare is another’s opportunity to make lots of money. And what better way than becoming a professional scaremonger?
Traditional corporate hospitality venues such as Royal Ascot must move with the times in the face of competition from cultural and arts spaces offering viable alternatives. By Sarah Forsey
As the desire for hi-tech gadgets increases, so too does their availability and cost effectiveness as incentives. But companies must keep giveaways consistent with brand values. By Martin Croft
The car market is saturated with information, choice and quality. To get consumers’ attention, you must nurture your relationship with them, says Mike Moran
Unlike science, life teaches us the same cause generates different effects, which is why metrics cannot measure ‘accountability’
BMW is enjoying a period of rude health, but incoming UK managing director Klaus Kibsgaard faces stiff challenges helping maintain the German marque’s position as the biggest premium car manufacturer in the world, not least the threat of Bavarian rival Audi. By Robert Lester
Mars is taking the groundbreaking step of selling real products on Facebook (MW last week). But, after the recent backlash against the site’s advertising platform Beacon, brands must tread carefully when trying to engage with consumers through social networks, warn industry experts. The Mars Celebrate application allows Facebook users to send actual gifts rather than […]
E.on, the German-owned utilities company, is paying 1m to replace Norwich Union as the sponsor of the homes programming strand on Five.
GCap Media, Bauer Radio and First Radio are launching a joint campaign to promote a Government-funded project that encourages school children to sing. The campaign, which will break on February 18, will run across 64 UK stations including Bauer-owned Magic 105.4 and Big City Network, First Radio’s Lincs, UTV, TLRC, UKRD, Tindle and kmfm groups […]
BT billboards move with the times
Viacom, the parent company of MTV and Paramount Comedy, is launching US channel Black Entertainment TV (BET) in the UK later this month. The free-to-air channel is aimed at young black and ethnic minority viewers, and will be available on the digital satellite platform andBT Vision, as a video-on-demand channel. The launch will be backed […]
The Outdoor Advertising Association (OAA), the outdoor industry regulatorybody, is devising an environmental strategy for outdoor companies.
Sacla, the Italian food company, is understood to have appointed media services agency Village Green tohandle a broadcast sponsorship brief. The appointment does not affect Starcom, which handles the brand’s media planning and buying. The appointment comes as Sacla launches a heavyweight TV campaign, created by Chick Smith Trott, aimed at raising awareness of the […]
Red Letter Days, the experience company, is reviewing its media strategy.
The Carphone Warehouse has appointed start-up agency Trinity Communications to handle a direct marketing media planning brief. The agency has been given a brief to rethink the retailer’s DM strategy for home phone and broadband brand TalkTalk, which has previously relied almost exclusively on direct mail activity. Trinity joins the retailer’s roster alongside advertising agency […]