Coca-Cola is launching a video game-inspired TV ad that sees the hero of a car racing game spreading “happiness and optimism” after drinking a bottle of Coke. The ad, which is part of a £2m integrated campaign, has been created by Wieden & Kennedy in the US and breaks on March 3. The TV ad, […]
TBG London has won the digital advertising account for PropertyIndex.com. TBG will create a brand campaign for the site and will also manage its search marketing and launch an affiliate network. PropertyIndex launched last year to target the increasing number of British people looking to buy property abroad. The site offers access to a database […]
British Gas Business has handed a brief to below-the-line agency TDA to develop an integrated direct marketing strategy for its insurance aggregator, insurance-for-business.co.uk. The agency won the project without a pitch. TDA, which is already on …
The British Medical Association (BMA) has hit out at the Government’s sensible drinking campaign for being “expensive” and “ineffective”. The comments come in a report on alcohol misuse launched today (February 21). The BMA has called on the Government to show leadership and implement a “full range of effective control policies” to reduce the burden […]
BSkyB is challenging the Competition Commission’s findings that its investment in rival broadcaster ITV constitutes a “merger” and must therefore dispose of the majority of its 17.9% shareholders. The satellite giant will lodge its application with the Competition Appeal Tribunal (CAT) tomorrow (February 22), a month after the Competition Commission made its report. Sky became […]
The Times Online and DailyMail.co.uk, including the daily paper and The Mail on Sunday, posted the biggest monthly increases in online readers, according to the latest Audit Bureau of Circulations Multi-Platform Report. The Times Online saw a 35% increase from 11.1m in December to 15m in January and a 38% increase year-on-year. DailyMail.co.uk reported a […]
Former Leo Burnett chief executive Bruce Haines is joining Korean advertising agency Cheil Communications in the newly created role of global chief operating officer. Haines, who resigned from Leo Burnett last year “on a point of principle” after clashing with the network’s global management team over the structure of the London agency (MW October 25), […]
The social network Facebook has suffered its first dip in audience figures since July 2006, according to data from Nielsen Online. The 5% drop, from 8.9m UK unique visitors in December to 8.5%m in January, follows 17 successive monthly increases in Facebook’s UK audience. However, Facebook’s UK audience is still 712% higher than it was […]
Consumer watchdog Energywatch and uSwitch, the price comparison site, have slammed British Gas over five-fold profit increase last year. The Centrica-owned utilities giant today (February 21) reported its profits were up from £95m in 2006 to £571m in 2007. Centrica says the British Gas profits also contributed to a 40% increase in its group-wide earnings, […]
Nestlé the Swiss-based food giant, has reported higher than expected profits due to price increases. The company saw a 15.8% increase in net profit for the year to the end of December.
The medicines and beauty market is thriving, but price-cutting and tougher competition from own-labels is forcing manufacturers to increase the number of premium launches in order to stave off margin erosion
The Business is to undergo its fourth major transformation since it launched a mere 12 years ago, this time under the auspices of its flourishing sister title, The Spectator. Camille Alarcon reports
The Advertising Standards Authority (ASA) has ruled in favour of Ryanair after it complained about rival airline Jet2.com’s “misleading” advertising. The Irish airline has itself frequently been in hot water with the watchdog over its controversial ad strategy. The watchdog has upheld complaints about two Jet2.com national press ads, which claim the airline offers the […]
I am a glass half full person, I dont do worst. Maybe I have just been lucky but I enjoyed them all at the time (otherwise I moved on) and learned something of lasting value from each.
There are plenty in the motor industry who think Jim ODonnell, BMW UK chief these past eight years, is moving on at just the right time. When a brand is at the top of its game, there is only one way to go.