Hong Kong Tourist Board to review 46m ad business
Marketing WeekThe Hong Kong Tourist Board (HKTB) has called a review of its 46m global advertising account. The incumbent agency, DraftFCB, is not repitching.
The Hong Kong Tourist Board (HKTB) has called a review of its 46m global advertising account. The incumbent agency, DraftFCB, is not repitching.
A wave of agency sell-offs is sweeping UK marketing services as advertising bosses race to beat the 80% capital gains tax (CGT) hike which kicks in this April. Last week, Engine Group bought direct marketing agency Partners Andrews Aldridge in a deal rumoured to be worth £18m. Earlier this month, communications planning agency Naked was […]
Cadbury Creme Egg has created a one-off TV ad to coincide with the Mastercard Brit Awards 2008 that will run tonight (February 20). The execution, created by Publicis, is part of the overarching “Here Today, Goo Tomorrow” campaign, and will air during the ad breaks on ITV, where the awards will be broadcast from 8pm. […]
The British Retail Consortium (BRC) has hit back at a report from the Sustainable Development Commission (SDC) that accuses supermarkets of helping to fuel an obesity epidemic by “aggressively” promoting processed foods. The Green, Healthy and Fair report by the Government-funded SDC warned that healthy eating messages were often “drowned out” by promotions for unhealthy […]
Suso Drinks has appointed former Red Bull brand manager Fiona Bosman as the first member of its marketing team. It is also seeking a marketing director. The company, which entered the market this year with its carbonated fruit juice brand, has brought Bosman on board initially to develop a sampling campaign, with a view to […]
Annie Swift, publishing director of Marketing Week, Precision Marketing and New Media Age, is leaving following a top-level restructure at publishing house Centaur Media. Swift, who joined Centaur from Haymarket in 1989as publisher of PM, was later appointed publisher then publishing director of Marketing Week. Her responsibilities were then extended to include oversight of PM […]
Scottish & Newcastle (S&N) has already started rationalising its brand portfolio, as it waits to be carved up between its rivals Carlsberg and Heineken, whose joint takeover offer was accepted by the British brewer last month.
Scottish & Newcastle (S&N) is launching a premium ale called Winner’s Tipple, which aims to build on its sponsorship of the Grand National.
Daewoo Electronics is overhauling its UK marketing strategy as part of a restructure that aims to streamline the company. The company has not had a marketer since the departure of Kam Nijhar late last year. The decision about whether to recruit a replacement is part of the review. A Daewoo Electronics insider says the company […]
The battle between the chilled and frozen food categories has heated up recently as frozen has started to make a comeback. But while consumers may be coming round to the idea that freezing vegetables and fish preserves their natural goodness, they appear to be less convinced about the benefits of frozen ready meals. Birds Eye, […]
Uniross, the France-based green battery specialist, is seeking a European marketing and communications director to drive the launch of a range of rechargeable batteries. The company is launching the first full range of hybrio technology batteries in the UK this week. The batteries work straight from the pack rather than needing to be charged before […]
Royal Caribbean Cruise Line is restructuring its UK sales division into separate brand-focused teams for its eponymous brand and its Celebrity Cruises and Azamara brands. The rest of the business, including marketing, is not thought to be affected by the change, although in the US its brands are run independently of each other. The branded […]
BMW has promoted Jan-Christiaan Koenders to its top global marketing role as part of a major restructure. Koenders, who was previously director of brand communications, becomes vice- president of brand management for the BMW marque and will also lead a new group-wide marketing services division. He will report to global sales and marketing director Stefan […]
Intercontinental Hotels has announced plans to introduce two new brands to the UK market this year. It will launch the Staybridge Suite and Hotel Indigo chains outside of the US later this year. The first UK Staybridge Suite, a chain for business travellers living away from home long-term, will open in Liverpool later this year. […]
Elizabeth Arden UK and Ireland marketing director Scott Harvey-Nicholls has left the company suddenly, after less than six months in the job. It is unclear if he has another job to go to. Harvey-Nicholls was drafted in last September from Elizabeth Arden’s office in Australia where he had served as marketing director from 2006. The […]