BDRC Group

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Address

229-231 High Holborn,
London,
WC1V 7DA

Telephone

020 7400 1000

Fax

020 7405 4778

E-mail

robert.dodds@bdrc.co.uk

Website

www.bdrc.co.uk

Person to Contact

Robert Dodds – Business Development Director

Statement of Principles

BDRC is an outstanding research group. We know very well that our clients demand swift answers to difficult questions. Everyone wants insight, and only agencies which offer insight will flourish. 

We will always think creatively about a brief to see if there’s anything extra we can add. The essence of a proper partnership with our clients is the confidence and trust that build with experience and successful projects. That must be why 95% of our work is repeat business. 

Our intelligence and flexibility thrive in complex service markets, both consumer and business to business. Our experience lies across a range of sectors including financial and hospitality, tourism and leisure, the public sector, internet and telecoms, media, advertising and distribution. Our contribution is in NPD, channel management, market analysis, branding and customer relationships. 

With the combined talents of BDRC, Continental Research and Perspective, the BDRC Group is a major player in the research scene, both in the UK and internationally. 

Our in-house CATI and online capabilities, complemented by our membership of the Global Research Network, gives us a global reach into more than 50 international markets. 

We use all the standard research techniques and more. We are the UK licensee for ZMET, the patented Visionary Thinking insight tool from Harvard. Our confidential client extranets enable reports to be shared quickly round client teams regardless of location. Syndicated projects, our business omnibus and sectoral reports make the latest market intelligence available to a wider range of research buyers, with the most popular publications available off the shelf. Our advanced analytics team ensure that the maximum insight is ‘juiced’ from all our work.

Principal Directors

Cris Tarrant – CEO
Ivor Stocker – Chairman
Ian Stevens – Director
Tony Wornell – Director
Roger Donbavand – Director
Richard Sheldrake – Managing
Director, Perspective
Dave Chilvers – Managing
Director, Continental Research

Date Established

1991

Services

Full service market research and consultancy services

Methods of Data Collection

CATI; CAPI; EXEC; FTF; HALL; NET; PANL; PLACT; POST; TELI; FL; QUAL; NET

Research Specialities

ADS; B B; BRAND; C H; EMP; EXHIB; FIN; GLA; HLTH; INT; IT; LEIS; MEDI; MEDIA; MYST; RETL; TELC; TOUR; TRAN; TRAV

Trade Memberships/Affiliations (Company & Individual)

MRS; ESOMAR; IQCS; Tourism Society

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