GfK Marketing Services Ltd
0870 603 8100
0870 603 8200
Person to Contact
Statement of Principles
Established in 1934, the GfK Group is one of the largest market research companies in the world,
specialised in delivering fact-based consultancy and data on markets and sectors to the industry, retail,
media and service sector. The group has a staff complement of approx. 9,300 employees working in
115 operating companies covering more than 100 countries.
The GfK Retail and Technology division is the world’s leading market researcher for tracking point-ofsale
data in technical consumer goods and entertainment media markets. We co-operate with retailers
and resellers in more than 70 countries worldwide. The GfK data platform, StarTrack, ensures that
manufacturers and industry leaders receive comparable information at an international level. GfK Retail
and Technology market experts offer fact-based consultancy on brand share and channel performance
at both country and international level.
GfK Retail and Technology in the UK monitors over 300 product groups, here are just a few:
Technology: Consumer Electronics, Imaging, IT, Office equipment, Stationery and Telecommunication
Entertainment Media: Broadband, Mobile Content, video game consoles
Fashion: Jewellery, Luggage, Textiles, Watches
Home: Automotive, Furniture, Gardening, DIY/Home Improvement, Major and Small Domestic
Others: Encodex – International product catalogues, Retail Analytics and Optics.
Information is available monthly and weekly for analysis at both strategic and tactical level. GfK offers
complete market coverage by collecting data from all major distribution channels – be it traditional
retailers, online pure players, B2B or resellers.
Full details can be find on our website: www.gfkrt.com
GFK RETAIL AND TECHNOLOGY
Retail and B2B panels Knowledge provider
Methods of Data Collection
POS data sourced from retailers and resellers