As Madonna will attest, being over 50 does not mean automatic entry to the world of OAPs. But marketers still treat maturer consumers as a homogeneous group, without need for segmentation. Unless you’ve been living in a box recently you will know that Madonna has joined the largest club in the UK – the over-50s. […]
The focus on measurement of digital media is switching from ‘last click counts’ to the ‘customer journey’, which has led to the development of metrics to track every stage. Martin Croft reports Digital media has revolutionised the marketing world, and online advertising has come from literally nothing to claim a huge slice of the total […]
Woolworths, Marks & Spencer and WH Smith all inspire a sense of nostalgia in British consumers, but we are really just watching their slow, painful deaths
Toy company Mattel has announced a three month sponsorship programme with kids channel CITV in the run up to Christmas. Polly Pocket and electronic toy Woogies will be sponsoring the 4pm to 9pm autumn programming strand for three months from September. The campaign has been negotiated by Carat Sponsorship for Mattel and will feature a […]
Johnston Press has reported a 6% dip in revenues to 231m for the first six months of 2008. The company, which publishes 18 daily and 300 weekly newspapers, reported its results today (August 27).
First Radio Sales has won the national airtime contract for the relaunched Jazz FM. The station will be available on DAB, Sky and Freesat and the internet later this year. The sales house will be charged with attracting advertisers back to the relaunched station. It is hoped it will deliver an “aspirational ABC1 audience”. Tony […]
Chime Communications’ has reported that profits in its advertising and marketing services group increased by 58% in the first half of the year. The division, which includes Vallance Carruthers Coleman Priest, registered operating profit of £3.8m in the six months ended June 30, up from £2.4m in the comparable period last year. Pre-tax profits across […]
Price comparison site Moneysupermarket.com has reported revenue for the six months to June 30 of £99.4m, a rise of 27% on the same period last year. However, it warns growth will slow in the second half of the year, primarily in its money-based division. Pre-tax profit were up 113% to £14.4m, while underlying earnings grew […]
Heineken, the Dutch brewer, has reported a rise in profit of 34% in the six months to the end of June. Increased profits have been buoyed by raising its prices and its acquisition of Foster’s and Strongbow brands from the break-up of Scottish & Newcastle. The brewer says net profits in the period were up […]
A Competition Commission (CC) report that calls for airports group BAA to be broken up could bring rich rewards for rival operators and airline brands. If proposals for BAA to sell three of its seven airports – two of Gatwick, Heathrow and Stansted in London and either Edinburgh or Glasgow – are pushed through, marketing […]
Beginning in the cut-and-thrust Thatcherite era, many of Britains biggest building societies became banks and set out on aggressive build-and-buy strategies. Yet, as the partial flop of Bradford & Bingleys (B&B) rights issue showed last week, those self-same demutualised entities are at the forefront of Britains beleagured banking industry.
One of my favourite episodes of the US hit show Curb Your Enthusiasm features the main character, Larry David, being told by an acquaintance that he is a “self-hating Jew”. The implication is that David has bought into the criticism of his own people so much that he doesn’t even like himself. David treats this […]
The Department for Culture, Media and Sport (DCMS) has been slammed by the Tories over its muddled understanding of Olympic sponsorship, which led it to promise £100m in private sector money. The department has ad≠mitted it did not realise it had nothing to sell before pledging the cash to potential Olympic athletes in 2006. David […]
Boosted Smoothies, the joint venture between Nestlé and Boost Juice Bars, is in doubt just four months after launching because the product has struggled to get supermarket listings.
Unilever is extending Persil into fragrances for the first time with the 5m launch of a new sub-brand. Persil Naturals will have three variants and will be launched at the start of next year.