Microsoft has appointed Multimap chief executive Jeff Kelisky as general manager of commercial search. The appointment comes as Microsoft restructures its search business group. Kelisky (pictured) will be responsible for leading strategic development for Microsoft, including features such as cashback, MSN shopping, local, consumer mapping, Virtual Earth and mobile. His move follows the acquisition of […]
Tourism New Zealand is launching a 2.7 million marketing campaign in the UK featuring British tourists describing their experiences in the country. The ads, which break next month, will show UK tourists holidaying in July in NZ.
E.on, the utility giant, has become the third energy supplier to hike its gas and electricity prices. It has revealed that it will put electricity prices up by 16% and gas prices by 26% (August 22). The energy company blames the move on surging wholesale costs, which it says have risen by 51% since February […]
Channel 4 has poached Ofcom digital executive Tom Loosemore to head its 50m fund to drive public service digital media. Loosemore, Ofcom senior adviser for digital media, joins as head of Four Innovation for the Public Fund.
Innocent Drinks has called a review of its 4m advertising account. The review comes just seven months after moving the business in-house from Lowe London (MW January 31).
Adidas has appointed Iris as the lead agency for its global running business after a pitch. It is understood to have included incumbent agency 180 Amsterdam. The agency will now be responsible for the strategy, advertising, retail and experiential communications. The agency already handles retail campaigns for Adidas’ running business and will continue to handle […]
Ebay has announced plans to make the online auction site more appealing to retailers by cutting fees for fixed-price sales. Shops using the Buy It Now function will now get greater prominence in search results. It is hoped that the changes will help retailers to make the most of the online market through the Buy […]
If Gap is to woo back UK consumers from the budget, high-turnaround fashion retailers, it needsto re-establish its brand position, reinvent itself and be more dynamic, says Archana Venkatraman Gap, the all-American clothing chain, is abandoning its UK design strategy for the European market just two years after introducing it. The U-turn comes as the […]
Teenagers and young people are leading a massive change in Chinese retail culture that has seen influences from Japan and the West become absorbed into mainstream lifestyle and attitudes China has changed at an astonishing speed during the past two decades, perhaps more so than any other country in such a short time span. The […]
After 22 years in the publishing industry, Stephen Miron is quitting Associated Newspapers to become chief executive of Global Group’s radio division. His move from Associated, where he is managing director of The Mail on Sun-day and Mail Online, into radio has surprised many. He has spent a total of 16 years with the publisher […]
National tourism body VisitBritain has signed a deal with clothing brand Ben Sherman to help promote the UK. It is one of the first deals to be brokered by VisitBritain’s brands partnership team, which was created to develop links with non-tourism brands. The Great British Getaway campaign, which will run from October 6 for six […]
The gold medal bonanza in cycling at the Beijing Olympics will raise cash for and boost interest in British cycling. Broadcaster BSkyB, which recently signed up to sponsor British Cycling, is set to reap the benefits, as is next month’s Tour of Britain event. The broadcaster signed a multi-million pound five-year deal to sponsor British […]
Product: ViaPost People behind it:Name: Simon Campbell (pictured), Ben Way and Charlie Lass ViaPost is the brainchild of a team involving entrepreneurs Ben Way, Charlie Lass and Simon Campbell. Campbell, the company’s chief executive, is responsible for driving the idea forward, advised by chairman David Bland OBE, formerly chairman of PostWatch, SE England. Non-executive directors […]
Product: The Cornish Sea Salt Company People behind it:Name: Tony Fraser Tony Fraser found himself redundant after a 20-year career working in forestry. After settling in Cornwall, he considered a number of business options, including running garden tours and cheese-making: but a friend told him about an ancient Iron Age sea salt works near the […]
Product: NetMums People behind it:Name: Siobhan Freegard Siobhan Freegard, a former marketing director of Keith Prowse Hospitality, set up NetMums with Sally Russell in 2002. It has just under 500,000 registered users, and an impressive list of sponsors and advertisers. But Freegard stresses that the site’s raison d’être is to offer mums (and dads) contact […]