Premier Foods has reported a small profit rise in the six months to June 28 2008. It claims that it will hit its targets in the second half as it continues to invest in its brands. Turnover in the first six months of 2008 was £1.2bn, up 43.5% from £899.1m in the same period last […]
Coca-Cola has appointed Mother to handle the 35m pan-European brief for Diet Coke. The agency pitched against a number of undisclosed agencies to win the business although it is not clear if UK incumbent Vallance Carruthers Coleman Priest was involved.
Sky1 has launched a multi-platform campaign to promote its autumn schedule and new “on-air” look. It aims to highlight the channel’s positioning of Sky’s flagship entertainment channel. The campaign will run across outdoor, print, online and TV, starting today (August 27). The ads will feature Ross Kemp, Denise Van Outen, Noel Edmonds, Wayne Rooney and […]
SMG, the Scottish TV company, says it will hit its full year targets despite the difficult advertising market. It made the comments as it announced pre-tax profits of £4.2m for the first half of the year. The group’s core TV business, STV, reported flat revenue year on year at £56m with operating profit up by […]
Global Radio is relaunching Xfm Scotland as Galaxy. It will be relaunched as part of the dance music network by the end of the year. The move will leave just two Xfm stations, in London and Manchester. Xfm Wales was sold to Town and Country Broadcasting in May. Galaxy Scotland will sit alongside stations in […]
Cadbury’s Dairy Milk is launching two new flavours in its Fruit & Nut range to celebrate the brand’s 80th birthday. It is understood that Cadbury also hopes the variants will appeal to female consumers.
Diageo, the world’s biggest alcohol group, has cut its growth targets for the next year despite reporting a 9% rise in operating profits to £2.2bn for the year to June 30. The company, which owns brands including Guinness and Smirnoff, has reduced its operating growth target from 9% to between 7% and 9% for next […]
Diageo is launching a 5m campaign to introduce the idea of “Guinness Time” at home. It will include TV, print, on-pack promotion and a partnership with LoveFilm.com.
Aegis Group, parent company of Carat and Vizeum, has posted organic revenue growth of 8.2% for the first half of the year but warns of uncertain times ahead. Chief executive officer Robert Lerwill (pictured) warns that the revenue outlook for the second half of the year “is less certain”. Carat revised its global advertising spend […]
Burton’s Foods is launching its Jammie Dodger Snack Bars and Maryland Munch Bars in single bar format. They will be available in “healthier snacking lines” of supermarkets, convenience stores and newsagents. The single bars will also be available in vending machines in canteens, leisure outlets, stations and airports. Burton’s Foods says it is targeting “healthier, […]
Nestl鑳 apparent decision to phase out its Boosted Smoothies brand just four months after launch (see box) highlights the difficulties facing multinational food companies in creating exciting and successful innovations.
The Newspaper Marketing Agency has undergone a major restructure following a “significant” increase in funding by members. The move comes as the body plans to boost its lobbying activity for the industry.
Who will replace Miron at the Mail on Sunday?
Volkswagen is launching an online campaign with The Times to promote its new Passat CC. The campaign will focus on a newly created online hub on the newspaper’s website, devised by Tribal DDB London. It will star comedian Tony Hawk in six video podcasts, covering subjects such as wine and travel, which will be available […]
The credit crunch has not been bad news for everyone in financial services. Building societies, what’s left of them after the demutualisation decimation of the 1990s, are seeing their coffers swell. Is this just a last hurrah for a financial anachronism, as frightened investors seek knee-jerk safety in the ultimate among conservative institutions? Or are […]