Product: Dyson Airblade People behind it:Name: James Dyson and the Dyson team James Dyson is famous for having invented the cyclonic vacuum cleaner, although he has other inventions to his name (such as the ball-barrow, with a ball instead of a front wheel). But he was not personally responsible for the latest product from the […]
Christian Aid has promoted Matthew Reed to marketing and supporter director as part of a shake-up of its marketing team. It follows the departure of top marketer Jeff Dale last month (MW July 24). The charity has also appointed Tom Barrett as head of lifestyle marketing. He has been consulting for the charity and previously […]
Kingfisher, the privately-owned Indian airline, is seeking a UK-based marketer as it prepares to launch its international routes. The UK marketer will work with the airline’s senior marketer in Mumbai, Vikram Malhotra, who previously worked for FCB. The airline has already appointed JWT to handle its 10m advertising business ahead of the launch. The company […]
Tesco’s march into the Indian market was an inevitable move for a retailer with ambitions for global domination. But it comes almost two years after rival Asda-parent group Wal-Mart announced a 50/50 joint venture with Indian telecoms partner Bharti. And with an initial investment of £60m over two years to open a wholesale cash-and-carry chain […]
The Advertising Standards Authority has banned a TV ad for Churchill home insurance that claimed new customers would not have to fill out forms to make a claim. The ad, created by WCRS, featured the Churchill dog saying that claims could be made without forms. But the ASA banned the ad after a report from […]
Christian Dior has appointed Sophie Lorge as marketing director of its cosmetics and fragrances division in the UK and Ireland. She joins as the division moves away from tactical promotional activity and reinforces its credentials as a luxury brand. Lorge, who was previously UK marketing manager at Rimmel, replaces Anna Persaud, who is leaving the […]
Consumer Focus, the group that replaces three major consumer bodies, faces a tough task persuading consumers and the industry that its one-size-fits-all approach will improve on the status quo. The new body replaces Energywatch, the National Consumer Council and Postcomm in October, with supporters suggesting the “supergroup” is more streamlined. But some industry executives argue […]
Heineken has appointed Bartle Bogle Hegarty to a secret project, just weeks after it put incumbent agency Red Brick Road on alert by approaching rival agencies about its £40m global advertising brief. Industry insiders say that the move is understood to put BBH in pole position to become the lead agency on the Dutch brewer’s […]
The Home Office has appointed Rainey Kelly Campbell Roalfe/Y&R to its 10m advertising brief to tackle crime and community safety.
Price comparison website Beatthatquote.com has appointed Leagas Delaney London to handle its UK advertising ahead of ambitious growth plans. It is worth an estimated £20m. The agency pitched against Crossing O’Sullivan, The Bottom Line and Claydon Heeley for the integrated advertising business. It is thought that incumbent Muir Howard did not repitch. Beatthatquote.com was launched […]
The Turkish Ministry of Culture and Tourism is reviewing its global advertising account, thought to be worth up to 60m.
Following a disastrous 2007, many industry observers said it could not get any worse for the once creatively revered DM agency Craik Jones Watson Mitchell Voelkel. Now, just three months into his role as chief executive after leaving Claydon Heeley, where he was managing director, Mike Welsh continues to battle it out. The agency has […]
Mustoes is understood to have won the 2m advertising account for lip balm brand Blistex, following a competitive pitch with several undisclosed agencies.
Notting Hill Carnival has failed to secure any major sponsors for this weekend’s event. It had hoped to sign brands for a series of “bespoke packages” but ran out of time before a single agreement was signed. Organisers say there have been differences between the event and the local council. Michael Williams, the carnival’s marketing […]
RadioCentre has hit out at proposed video-on-demand venture Project Kangaroo for failing to reveal whether it plans to include radio services. The industry body has warned that the initiative, a joint venture between BBC Worldwide, ITV and Channel 4, could harm commercial radio but says it cannot take a proper stance because it does not […]