Last.fm seeks sponsors for live music venture

Last.fm, the online music network, is seeking sponsors for a series of
gigs across the UK and US for unsigned artists to help to fund and
promote the events.

Official partners will be offered branding at the event, as well as on
all promotional acti…

Last.fm, the online music network, is seeking sponsors for a series of gigs across the UK and US for unsigned artists to help to fund and promote the events.

Official partners will be offered branding at the event, as well as on all promotional activity on Last.fm, and a presence on the “Last.fm presents” profile page.

Last.fm vice-president of global marketing Orlejna Yeung says/ “We want Last.fm to be a big player in the live music scene, building on the popularity of our music site. We are looking for commercial partners to help us ensure these are a huge success for our community of unsigned artists.”

The CBS-owned website is used by almost 2 million UK members, and it aims to boost its popularity by becoming a site where unknown artists and bands are discovered.

Last.fm senior vice-president of European advertising sales Miles Lewis says: “We have a solid fanbase that engages with and returns daily to their Last.fm pages. We want to extend this using live concerts, building awareness of our service and offering advertisers opportunities to reach this crucial market.”

The concerts aim to rival MySpace’s music tour, an ongoing series of concert events produced by and branded for the social network. They are held across the UK and US and sponsored by hairstyling brand, VO5.

Gigs will be held monthly in different locations, mainly in London and New York.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here