Month: November 2008

Stuart Smith steps down as Marketing Week editor

Marketing Week

Stuart Smith, the editor of Marketing Week, is stepping down to become a consultant editor to the marketing community. He will remain a Marketing Week columnist and will have a broader remit to develop the brand online and through events. Smith will also work on external projects. He has edited Marketing Week for 20 years, […]

Coke brings water brand into Schweppes portfolio

Marketing Week

Coca-Cola Great Britain is rebranding and relaunching its recently acquired mineral water brand, Abbey Well, under the Schweppes name. It will be known as Schweppes Abbey Well from early next year. Coke acquired the drinks company, Waters & Robson, earlier this month and says it is placing it under the Schweppes umbrella in order to […]

BA promotes executive facing price-fix charge

Marketing Week

British Airways has promoted head of sales Andrew Crawley who is facing a jail term over allegations of dishonestly fixing fuel prices to the new role of head of sales and marketing. Crawley is one of four past and present BA executives who face charges following an investigation by the Office of Fair Trading.

ITV calls in consultancy to cut costs

Marketing Week

ITV has called in Boston Consulting Group to identify cost-saving measures for the second time this year. The move comes three weeks after the broadcaster warned it anticipated a drop of 9% in TV ad revenues as the financial downturn hits advertising budgets. Group chief operating officer John Cresswell (pictured) sent a memo to ITV […]

Unilever chiefs caught up in Mumbai violence

Marketing Week

Unilever chief executive Patrick Cescau and his successor Paul Polman were among those caught up as violence erupted in Mumbai this week. A team of Unilever’s top management barricaded themselves in a private suite at the Taj Mahal Palace hotel. Members of Unilever’s managing committee, including Hindustan Unilever chief Nitin Paranjape, as well as Cescau […]

The Home Office launches anti-knife campaign

Marketing Week

The Home Office is launching a billboard and online drive to support its anti-knife-crime campaign. Posters will show young people standing together against knife crime in the three-month push. It will run in urban and residential areas across England and Wales, including the ten areas involved in the Tackling Knives Action Programme. Young people will […]

Independent newspapers to share Associated Newspapers office

Marketing Week

The Independent and Independent on Sunday are moving to Northcliffe House, home of Associated Newspapers. The move comes a week after parent company Independent News and Media announced cost-saving measures of £10m. INM has signed an agreement with Associated, publisher of the Daily Mail and The Mail on Sunday, under which it will have its […]

Government to own majority of RBS

Marketing Week

Royal Bank of Scotland has confirmed that the Government is now the bank’s biggest shareholder, after a £20bn bail-out by the Government. The bank will own almost 57.9% of the Edinburgh-based bank which, until the credit crunch struck last year, was the UK’s second biggest. The injection of capital follows a failed attempt to raise […]

Yahoo! Europe MD exits

Marketing Week

Yahoo! executive senior vice-president and managing director for Europe and Canada, Tony Coppel, has left the company. His departure comes just weeks after chief executive Jerry Yang announced his resignation. Coppel will be replaced by Rich Riley, currently senior vice president of the internet company’s European Advertiser and Publisher Group. He will be based in […]

Ofcom orders ITV1 to drop ad in Manchester

Marketing Week

Ofcom has ordered ITV to remove an ad which promotes a public poll being held to gauge opinion about the proposed transport plan for Manchester, which includes the controversial congestion charge. The regulator found that it breached TV ad regulations on political advertising. Ofcom says it received seven complaints about the ad, which it was […]

Westfield seeks digital agency for Stratford shopping centre

Marketing Week

Westfield Stratford City is looking for a digital agency for the East London shopping centre that will open in March 2011. It is hoped the new development will act as the “gateway” to the 2012 Olympic Games. The Westfield project team is planning to launch a digital campaign in March next year. It says the […]

GM considers brand cull

Marketing Week

General Motors is understood to be considering axing Saab in a bid to cut costs and win $12bn (£7.8bn) in Government loans. It is also looking to drop Saturn, Pontiac and Hummer. The US carmaker has already warned it could run out of money before the end of the year and is cutting costs wherever […]

Yell tests mobile phone information system

Marketing Week

Yell, the directories business, is trialling new technology allowing consumers using the Yellow Pages to find out local cinema and weather information via their mobile phones. A special bar code will be printed on the front cover of the directory that will link consumers directly to the mobile internet. New directories being distributed in Edinburgh […]