Southern Electric and Gala Bingo launch green push

electricSouthern Electric, Gala Bingo and their charity partner Sue Ryder Care have launched a campaign aimed at helping consumers save money, energy and CO2 emissions. A road show has kicked off with a giant replica energy efficient light bulb travelling around the UK.

The “Go green and save money” campaign, created by Complete Media Group, will see the organisations give away three million energy saving light bulbs at all Gala clubs and Sue Ryder Care shops.

If all the bulbs given away are fitted, over £11m will be saved from people’s energy bills each year across the UK, which will in turn save 39,200 tonnes of CO2 per year.

The giant replica energy efficient light bulb, which measures over 16ft, has been fitted at the back of a truck travelling around the country spreading the energy saving message. Locations include Manchester, Birmingham, Liverpool, Sheffield, Nottingham, Bristol, Brighton, Newcastle and surrounding areas.

Steven Millward, Southern Electric energy efficiency manager says: “Even though people may think it’s almost too small to make an impact, it is an important step in the right direction; and if everyone who collects a free pack of bulbs installs them, the resulting total impact will certainly be significant.”

Colin Morgan, Gala Bingo head of corporate social responsibility, adds: “Gala Coral has a corporate social responsibility programme in place and this fits perfectly with our core values and beliefs.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here