Neal’s Yard Remedies has appointed Shireen Valipour as director of marketing, a newly-created board level position. She joins as the organic and ethical health and beauty company gears up for major UK and overseas expansion. Valipour, who has already taken over the role, is restructuring the company’s marketing department and reviewing the brand’s positioning and […]
Marketing Week is to launch a new one-stop shop exhibition, Marketing Week Live, at Olympia London, on June 30 and July 1, 2009. The event promises to be the first to integrate four marketing disciplines, online marketing, data marketing, research and in-store marketing activity. In the past, three of these disciplines have been served by […]
GlaxoSmithKline’s launch of a new variant of analgesic brand Panadol, for the first time in seven years, with the intention of “shaking-up ” the pain relief category, heralds a new dynamism in the pharmaceutical giant’s consumer healthcare division (MW last week). GSK chief executive Andrew Witty, who took over from Jean-Pierre Garnier six months ago, […]
More than a few eyebrows were raised when former British Gas marketing director Nick Smith was linked to the JWT London chief executive job (MW last week). Smith, currently at Accenture, could be a long way off joining JWT as insiders suggest he is still fighting it out with another candidate from Asia. However, the […]
Chris Gordon, the chief executive of both Targetbase International and its UK office Targetbase Claydon Heeley, is looking to bring in a replacement for his UK role so he can focus on developing the agency’s international presence. The Targetbase network has a presence in the US and the UK, but Gordon says his focus in […]
Viacom Brand Solutions (VBS) – the sales house for MTV, VH1, Nickelodeon and Paramount Comedy – is to attract new advertisers to television and encourage lapsed clients back through a new initiative. Force for Enterprise, the sister scheme to its Force for Good programme, aims to launch ten campaigns in 2009 to help start-up businesses […]
The Independent has signed a deal with Red Bull to launch a monthly lifestyle magazine, to be distributed with the newspaper’s Saturday edition. The publication, which will launch in January, will be called The Red Bulletin – An Almost Independent Magazine. It will target male readers, with content on sports, music, the arts, culture and […]
AKQA has won the October Internet Advertising Bureau/Microsoft Advertising Creative Showcase for its eco:Drive campaign for Fiat. The campaign aims to help Fiat drivers improve fuel efficiency and reduce their C02 emissions. Drivers load data from their car onto their computer. The programme then analyses their technique and awards it a mark out of 100, […]
The7stars has won the media planning and buying for independent label Cooking Vinyl Records. It will handle all media, including digital, for the launch of the new album from The Prodigy, “Invaders Must Die”. The agency pitched against two undisclosed agencies to win the business. The label previously worked with Sold Out, a media agency […]
HSBC is offering passengers at London’s Heathrow Terminal 1 the opportunity to create their own in-flight magazine. It will allow customers to choose the celebrity writers they are most interested in. The magazine service, which will launch on December 1, is part of a campaign to promote the HSBC Premier Card, which is aimed at […]
Phones4U’s newly-installed marketing director Russell Braterman (MW last week) has joined at a time of great change in retail. Spearheading a review of the company’s advertising account, currently held by WCRS (MW September 18), will be the least of his concerns. He steps in at a time when Phones4U’s biggest competitor, Carphone Warehouse, has entered […]
Agencies part of the value-adding solution
The financial crisis is prompting clients to view their relationships with agencies from a different angle. Agencies should really take note, says Steve Booth
Barack Obama is not just America’s first black leader in waiting, he is the first digital, database marketing and social networking president
With someone in the UK turning 50 every 40 seconds, marketers must find ways of targeting this large population if they are to realise the silver pound’s significant potential. By Daney Parker