Designer furniture website WhataFind.com has appointed Trinity Communications to manage its media planning account. It was awarded the business following a pitch against several undisclosed agencies. Trinity will develop an integrated media strategy for WhataFind.com to drive brand awareness in the online furniture market. The start-up company sells designer furniture at discount prices by marketing […]
Team Saatchi has been awarded the 2m UK advertising account for Continental Airlines. The win also encompasses digital marketing activity.
Yahoo! is extending its partnership with T-Mobile to be the default search partner on the operator’s smartphones. It follows a successful pilot in Germany, and will now be rolled out globally. The deal will see T-Mobile’s WAP and GPRS homepages customised with Yahoo! as the main search engine available to users. T-Nobile and Yahoo! will […]
Heineken has set it sights on revitalising its flagship lager in the UK. New ad agency BBH has to return the beer to a time when it had a strong, consistent brand image. By Archana Venkatraman
A study into viewing habits of homes with an array of digital media at their disposal shows the family TV set is the favoured way to watch, with content quality the main factor behind people’s choices
Apple UK is an example of a company doing things right on its website, apple.com. It shows off its products well, and once you’re sold on an item, you can buy it then and there through Apple’s online store. The interface is crisp and clean – fitting with the design of the Apple products themselves. […]
In this supplement, ten contributors offer their expert views on how companies should make the most out of the internet and mobiles as brand-building tools, and how this would offer a healthy return on investment. Digital branding: Alastair Duncan, MRM WorldwideGoogle in 2009: Chris Simpson, The Search WorksMobile marketing: Kieron Matthews, IABAffiliate marketing: Liane […]
The Number 118 118 is considering beefing up its marketing team as part of a review of its strategy for next year. A 118 118 spokesman says it is reviewing its internal marketing structure following the addition of VCCP and BLM Quantum – its first retained digital agency – to its roster. They join WCRS, […]
Coke gives Santa a makeoverCoca-Cola has “modernised and updated” its iconic Santa Claus, first created by US agency Haddon Sundblom for its advertising 75 years ago.
EBay is ramping up its focus on new products this Christmas in a bid to take on rival sites such as Amazon as well as traditional high street retailers. Its Christmas campaign, created by Albion, will promote its “Brand New” section in an effort to remind consumers that it is not just an auction site. […]
Calls for tighter controls on online alcohol advertising have been renewed at this week’s Advertising Standards Authority’s (ASA) stakeholder consultation on the effectiveness of self regulation on the drinks industry. The calls coincide with an ASA ruling this week against an online football game, created by Coors Brewers. It upheld complaints against the game because […]
Sun Microsystems, the computer and computer-component vendor, is restructuring its global marketing divisions as part of plans to significantly cut spending. The company is looking to reduce costs by up to $800m (£532m), due to weakening demand from consumers and businesses. It plans to cut 6,000 jobs globally, though it is still unclear if sales […]
Festivals Edinburgh is planning its first joint campaign to promote next year’s range of events. The marketing body has appointed the Leith Agency to create the brand identity. The body, which was formed two years ago, promotes the variety of festiv…
The Carbon Trust has appointed Simeen Kardi as interim group head of marketing. Kardi joins from the Forensic Science Service, a Government-funded body, where she was a marketing director. Kardi will develop and implement overall marketing programmes across the Carbon Trust at group level. Her role is on an interim basis at present but will […]
Magners Original Irish Cider was single-handedly responsible for the revival of the cider market in 2006. While its strategy of suggesting the drink could be enjoyed over ice was simple, it created a new generation of cider drinkers. The brand, which is distributed by C&C Group in the UK, saw its sales more than triple […]