Levi Strauss has promoted Michael Strehler, general manager of its German division, to vice president of commercial operations across Europe. Strehler will replaces Kenny Wilson, who is leaving in January after nineteen years in the role.
Clothing retailer Next has decided against launching a Christmas TV campaign this year. The move comes after the retailer’s chief executive, Simon Wolfson, recently predicted that sales will slide further in the new year. Last month the retailer revealed a 4.4% fall in like-for-like sales for the 14 weeks to November 1. The decision to […]
Google is scrapping Lively, its virtual reality rival to Second Life, just four months after launching the service. The company plans to shut down Lively at the end of the year. The internet company says the retreat has been spurred by the need to sharpen its focus on its primary business in internet search and […]
BT has long faced criticisms of its marketing talents. Here is a technology provider gifted a quasi-monopoly of the nation’s telecommunications. Why, argue the critics, should it bother giving customers good service or build brand trust when it complacently controls the lion’s share of the fixed-line market? Its ads through AMV.BBDO may be among the […]
Regional newspaper publishers have triumphed in the battle against the BBC’s plan to invest £68m in video-led local websites. The BBC Trust has decided the broadcaster should not press ahead with plans because the sites would not improve services for the public. The Trust, which published its findings today (November 21) found that the creation […]
Mothercare, the baby and maternity retailer, has reported a 94% rise in its pre-tax profits at £9.6m for the six months to October. The group says that international expansion and online sales helped to drive profits. The retailer has reported a 1% increase in sales to £359m, with sales in the UK rising by 0.8% […]
Mango, the Spanish fashion brand, is launching its first collection of lingerie. It will be rolled out across its 257 stores from next February. Mango Sweet, which will include lingerie and leisure wear, aims to be a complimentary range to its existing womenswear range. It will be priced between €15 to €60. The new launch […]
Booktrust, the charity that promotes reading to young children, is launching a radio campaign to support its national, free book-gifting programme. It breaks later this month. The radio ads will run across the country with a high number of low literacy groups, first-generation immigrants, single parents and those with lower employment levels. The campaign, created […]
Jazz FM, the digital radio station, has appointed digital sales house Unanimis to handle its online advertising. It will also further sponsorship deals and seek to develop new partnerships. The radio station, which relaunched in October, is already working with First Radio Sales, which is handling national airtime sales. Unanimis will handle all online advertising […]
General Motors, Ford and Chrysler have been told to show they have a viable recovery plan in order to get a $25bn (17bn) bail-out from the US government. The car manufacturers have until December 2 to present plans.
Whether or not the perfect website exists, this ideal vision should be the driving force behind every project you carry out. By Justin Cooke. You probably think there is no such thing as a perfect website, and perhaps in the real world, there isn’t. But the idea of a perfect website should lie behind every […]
With the pressure on, marketers need to safeguard their budgets, and search-engine marketing is the perfect way to demonstarte accountability for their results. By Nick Jones. The business climate is extraordinarily tough right now and there is massive pressure on the consumer pound. Competition for sales has never been fiercer and companies are scrutinising return […]
Social media is exposing brands to new threats and opportunities when it comes to reputation management. So what’s the best approach to monitoring online conversations? By Ivan Ristic. In October 2008, Virgin Atlantic sacked 13 crew members who posted messages on a Facebook group that mocked passengers, called their planes “old bangers”, revealed details of […]
What does a small town in Brazil have to do with the future of marketing creativity? By Pedro Cabral. Esperanca is a small shanty town in Paraiba, an arid and impoverished state in north-east Brazil. Its population makes a living from agriculture, but in periods of drought, families must find other ways to support themselves. […]
User-centric interface design should really be driven by compelling content, adaptive technology and direct customer insight. By Chris Averill In a recent pitch, I was lucky enough toput together all the learnings on usability that we have experienced over the past few years. Central to the design strategy is that all those who visit a […]