Month: November 2008

The Perfume Shop launches first TV campaign

Marketing Week

The Perfume Shop, the fragrance retailer, is launching its first TV campaign in the run-up to Christmas. It aims to drive sales during the valuable festive season. The advertising, which has been created by Kent-based agency WFCA, will showcase its perfume range in the style of a Hollywood film. It will have the strapline, The […]

Nissan pulls out of crucial motor show

Marketing Week

Nissan has become the latest car manufacturer to pull out of the Detroit motor show. The company says the move aims to help rein in marketing spending amid the global downturn in sales. The company is the latest car-maker to pull out of the motorshow, which is widely regarded as the event marking the car […]

MediaCom makes key global appointments

Marketing Week

MediaCom Worldwide has made several appointments in a global management shake-up. The move comes after GroupM chief executive Stephen Allen was named chairmen and chief executive of MediaCom worldwide in August. A number of UK staff have been elevated to global roles; Mick Mernagh, director of consumer insight at MediaCom UK has been appointed as […]

Newspaper industry hit by further job cuts

Marketing Week

Newspaper publishers are continuing massive cost cutting measures with more jobs expected to be axed. It is understood that staff at Trinity Mirror and Telegraph Media Group are among the latest to be put on notice. Trinity Mirror is looking to make voluntary redundancies at its Scottish titles The Daily Record and the Sunday Mail. […]

Darlings Budget cuts VAT to 15%

Marketing Week

Chancellor Alistair Darling is cutting VAT from 17.5% to 15% until the end of next year, but increasing duties on alcohol, tobacco and petrol so they remain at the price they are now. Darling, who outlined the measures in his pre-Budget report, says the move will put £12.5bn into consumers’ pockets. The cut will come […]

George Davies opens “travelling shows”

Marketing Week

Fashion designer George Davies, the creator of George at Asda, is planning an eponymous new venture next year, which will include “travelling show” stores being launched in eight cities across the country. According to reports, the George Davies stores will offer shopping, drinking and eating, and customers will also be able to order clothes for […]

Phelps signs global Subway deal

Marketing Week

Olympic swimming star Michael Phelps has signed a long-term global deal with sandwich chain Subway. The move is aimed at growing Subway’s UK and European business in the run-up to the London 2012 Olympics. The exclusive deal means Phelps, the winner of a record eight gold medals in Beijing, cannot enter into deals with any […]

Britvic launches Save Tango campaign

Marketing Week

Britvic is launching a major integrated campaign to promote Tango. It is part of the drinks company’s strategy to bring the brand back to its once iconic status. The “Save Tango” campaign, created by Bartle Bogle Hegarty, will aim to raise public awareness of the threat that Tango is facing because of the nation’s over-obsession […]

ABTA calls for freeze on travel taxes

Marketing Week

The Association of British Travel Agents (ABTA) is calling for Chancellor Alistair Darling to freeze or reduce taxes levied on the holiday industry. He is expected to reveal details of a new Aviation Duty in the pre-budget report today (November 21). The new tax is a replacement for Air Passenger Tax, which is £10 per […]

Ofcom lays down rules on silent calls

Marketing Week

Ofcom has issued new guidelines on silent calls after the number of consumers complaining about the practise more than trebled in a year. The media regulator says that more consumers are contacting it about silent calls and fixed-line mis-selling than any other telecoms issue. From September 2007 to September 2008, the number of consumer complaints […]

US govt bails out Citigroup

Marketing Week

The US Government has stepped in to bail out banking giant Citigroup, agreeing to guarantee $306bn (£205bn) of high-risk assets. It will also inject $20bn (£13.4bn) of new capital, on top of $25bn (£15.3bn) Citi has already received, in its most sweeping rescue of a US bank yet. In return it will receive $7bn (£4.7bn) […]

Government plans VAT cut to kickstart spending

Marketing Week

The Government will today (November 24) unveil plans to cut VAT to its lowest level in nearly 20 years in a bid to kickstart the economy. It is thought that the Government will slash the rate of VAT from 17.5% to 15% in a bid to encourage consumers to keep spending. The proposal are understood […]

Jaguar asks for 1bn Government loan

Marketing Week

British-based carmaker Jaguar Land Rover is reportedly in talks with the UK Government over a £1bn loan. The plea comes just nine months after the carmaker was brought by India’s Tata Group. Reports suggest Tata is looking to the Government for a bridging loan for the next 24 months, as the company looks to survive […]

Centrica reviews wind energy plans

Marketing Week

Centrica, the owner of utility giant British Gas, is being forced to review its green energy plans as the economic crisis deepens. It has planned to invest £4bn building offshore windfarms but is looking at plans as the building costs have soared. The company, which is the leader in offshore windpower, has 54 turbines and […]