P&G asks music industry for CoverGirl anthem

Procter & Gamble is inviting members of the music industry to submit tracks to be used as an “anthem” for its cosmetics brand, CoverGirl. The move follows a similar contest last year for a song to be used in advertising for hair care brand Pantene.

Procter & Gamble is inviting members of the music industry to submit tracks to be used as an “anthem” for its cosmetics brand, CoverGirl. The move follows a similar contest last year for a song to be used in advertising for hair care brand Pantene.

P&G advertising agency Grey New York will announce the plan at this week’s MIDEM Annual Conference, which takes place in Cannes. The event, billed as the world’s largest music market, is expected to gather 1,300 participants from around the world.

Grey will invite delegates to submit tracks and the agency, together with P&G, will evaluate the entries and create a shortlist of 20. These will then be presented at a listening session for everyone attending the conference. The session will be one of three held at MIDEM. Organisers refer to the listening sessions as “onsite auditions” for films, advertising, television shows and video games.

Last year at MIDEM, Grey New York and P&G selected a song for the Pantene brand. The song, entitled Shine, was written and performed by unsigned New York artist Rosi Golan, who has since produced her first album.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here