Original Source signs up as 25-hour bike event sponsor

Mountain%20Mayhem%2009Original Source, the PZ Cussons-owned brand, has agreed a three-year deal to sponsor a 24-hour mountain bike endurance event, Mountain Mayhem.

The event, which has been running for eleven years, will be renamed Original Source Mountain Mayhem for the next competition in June.

The company says the move is aimed at targeting an audience who “love intense experiences”. The deal was negotiated by independent planning agency Central Focus.

TBWA/Manchester and MEC Access Manchester will be responsible for leveraging the brand’s presence at the festival-style event. TBWA has created a logo that will be used in the run-up to and throughout the event.

PZ Cusson’s hopes the deal will support its range of products for men. It launched a seven-strong line, including hair and body washes, under the Original Source, last year (MW July 31).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here