Month: February 2009

A Day in the Life of Laurence Markham

What keeps you busy all day? Preparation for the opening of Park Plaza Westminster Bridge London. The hotel is scheduled to open early 2010 the biggest new-build hotel in the heart of London with 1,021 rooms.

Interpublic posts 6.2% revenue growth

Interpublic Group, holding company for McCann Erickson, Universal McCann, Initiative and Lowe, says its organic revenue growth of 6.2% last year is “gratifying” but warns that it has begun to see the “negative effect” of the economic downturn. The Group posted total revenue of $6.9bn (£4.9bn) in 2008, up from $6.5bn (£4.6bn) in 2007 which […]

Spotify to start targeting ads by listeners location

Ad-funded music service Spotify is to start letting brands target its 250,000 UK listeners based on their location. The on-demand streaming service, which has signed up 800,000 global users since its launch in October, has run a range of audio ad campaigns for brands including the COI, HMV, Nissan, Philips, Sainsbury’s, Sony Pictures, Vodafone and […]

Bupa launches dementia awareness campaign

Private healthcare provider Bupa is launching an ad campaign in March to raise awareness about specialist help for families affected by dementia. The TV and press campaign, created by WCRS, will launch this weekend (Sunday 1 March) and follows the publication earlier this month of the Government’s dementia strategy and subsequent publicity of high profile […]

Founder Thwaites leaves Latitude

Latitude founder and chairman Dylan Thwaites has left the company as part of the second major restructuring of its senior team in eight months. The Warrington-based search agency revealed Thwaites’ departure to new media age, coming just over a year after Latitude was valued at over £50m following investment by VC firm Vitruvian. The company […]

Bauer unveils new Pop team

Bauer Media has appointed former Wallpaper ad manager Tom Bailey as associate publisher of fashion magazine Pop ahead of its relaunch in September. It has also appointed Russian contemporary art figure Dasha Zhukova as editor in chief, who will work alongside the title’s co-founder and style magazine veteran Ashley Heath. Heath launched the title at […]

Consumers rate DM for financial products

A third of consumers rate direct mail literature from their bank or building society to be an important source of financial information, according to a report from the Direct Marketing Association. The Association’s Financial Services Tracking Study also finds that more than half of consumers (56%) using financial services comparison websites do so in conjunction […]

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