What keeps you busy all day? Preparation for the opening of Park Plaza Westminster Bridge London. The hotel is scheduled to open early 2010 the biggest new-build hotel in the heart of London with 1,021 rooms.
Singapore Tourism Board is to invest 42 million in a global marketing initiative to promote the country.
Interpublic Group, holding company for McCann Erickson, Universal McCann, Initiative and Lowe, says its organic revenue growth of 6.2% last year is “gratifying” but warns that it has begun to see the “negative effect” of the economic downturn. The Group posted total revenue of $6.9bn (£4.9bn) in 2008, up from $6.5bn (£4.6bn) in 2007 which […]
Ad-funded music service Spotify is to start letting brands target its 250,000 UK listeners based on their location. The on-demand streaming service, which has signed up 800,000 global users since its launch in October, has run a range of audio ad campaigns for brands including the COI, HMV, Nissan, Philips, Sainsbury’s, Sony Pictures, Vodafone and […]
Private healthcare provider Bupa is launching an ad campaign in March to raise awareness about specialist help for families affected by dementia. The TV and press campaign, created by WCRS, will launch this weekend (Sunday 1 March) and follows the publication earlier this month of the Government’s dementia strategy and subsequent publicity of high profile […]
Latitude founder and chairman Dylan Thwaites has left the company as part of the second major restructuring of its senior team in eight months. The Warrington-based search agency revealed Thwaites’ departure to new media age, coming just over a year after Latitude was valued at over £50m following investment by VC firm Vitruvian. The company […]
The newly formed Lloyds Banking Group says HBOS made a 10.8bn pre-tax loss last year while Lloyds TSB saw its own profit tumble 80% to 807m.
Facebook is to allow its users to drive future policies governing the site.
Bauer Media has appointed former Wallpaper ad manager Tom Bailey as associate publisher of fashion magazine Pop ahead of its relaunch in September. It has also appointed Russian contemporary art figure Dasha Zhukova as editor in chief, who will work alongside the title’s co-founder and style magazine veteran Ashley Heath. Heath launched the title at […]
Google is to start serving advertising against search results on Google News, the company has announced.
Bounty, the UKs largest parenting club, is partnering with Coca-Cola and its Diet Coke Caffeine Free brand for a promotion.
A third of consumers rate direct mail literature from their bank or building society to be an important source of financial information, according to a report from the Direct Marketing Association. The Association’s Financial Services Tracking Study also finds that more than half of consumers (56%) using financial services comparison websites do so in conjunction […]
Yum! Brands, owner of KFC and Pizza Hut, has appointed former Reebok chief marketing officer Micky Pant to the newly created role of global branding president. Pant, who will retain his current position as chief marketing officer of Yum subsidiary Yum Restaurants International, will be responsible for establishing a single brand positioning and identity for […]
Why the fuss over Iggy Pop’s TV ad? Who better to promote car insurance than a man who looks like he’s just stepped out of a motorway pile-up?
Brands and agencies are united in their belief that the best way to encourage consumer spending is innovation. Joe Fernandez discovers the focus of development centres on the digital arena