The beauty of own-label brands
Marketing WeekSales of retailer own-label products are likely to experience a sharp rise in the health and beauty market as cash-strapped consumers decide that premium brands are now an unaffordable luxury
Sales of retailer own-label products are likely to experience a sharp rise in the health and beauty market as cash-strapped consumers decide that premium brands are now an unaffordable luxury
The National Magazine Company, publisher of Cosmpolitan, Company and Mens Health, is to make up to 100 people redundant as its restructures in the face of worsening economic conditions.
With a menu that focuses on cheap, healthier meals, KFC is not only riding out the recession, its sales figures have risen and it is planning to open about 200 new branches. By Joe Fernandez
Facebook’s success stems from the fact it allows its users to control their information. But to make money, it appears to have to break this tradition
The news is full of brands that refuse to just lie down and die. High street entertainment retailer Zavvi, formerly Virgin Megastore, looked for a while like it was going to be entirely picked off by its retail rivals. But we discovered this week that eight stores bought out of administration by a group called […]
Media owners struggling to monetise the exclusivity of their content face an uphill battle against Google’s ever-increasing influence
NetPlay TV, the interactive gaming company, has agreed a distribution deal with Five to air daily live draws for www.EuroTeleMillions.com. The broadcaster will air five draws from Monday to Friday as two-and-a-half minute ads from March 9. The game, developed from the Play Monday charity draw acquired by NetPlay last year, features fixed-odds draws Monday […]
Waitrose, Cadbury and Domino’s Pizza have joined the likes of Hovis, Quorn and Jordans on new personal shopper website whatsmybrand.com. The site, which launched in “beta” trial form a month ago, is designed to be an intelligent “A-Z”, allowing searches for food and drink based on type, then specific preferences, such as “vegetarian”, “organic” or […]
Cosmopolitan magazine has signed beauty brands Guerlain and Origins as launch partners in a new online retail project. The venture, Luxe for Less, will launch in April. It will be promoted in the magazine and linked to the National Magazine Company title’s website. It is designed to offer an overview of beauty retail promotions such […]
Groupe Aeroplan, the company that owns and manages the Nectar rewards programme, has appointed Richard Baker, former chief executive of Alliance Boots, as chair of its European Advisory Board. The advisory board will assist and advise the Groupe Aeroplan executive team on how it can capitalise on opportunities for its loyalty programmes across Europe. It […]
Xbox has signed a deal with NBC Universal to allow people to download a range of HD films including Carlito’s Way, Scarface and How High to the console. The initial catalogue of 30 films will be available on a rental basis for £2.08 each. NBC’s content joins a download service which already includes titles from […]
Watchmen, the first mainstream action film to open this year, is attracting advertising from clients such as PlayStation and Nokia, which are keen to target its young male target demographic. The Paramount Pictures film opens at cinemas on March 6 and is predicted to attract admissions of 2.5 million. Sales house DCM, previously Carlton Screen […]
Dye Holloway Murray (DHM) has created a trade campaign for business news magazine The Economist. The appointment does not affect The Economist’s long-standing relationship with Abbott Mead Vickers.BBDO. However, DHM has devised 12 press ads intended to position The Economist as a source of inspiration. In each ad the Economist logo features as the catalyst […]
Digital agency Steak has appointed Mary Keane-Dawson to the newly created position of managing director. She is a former chief marketing officer of digital media start-up GlobalCast Networks in China, and first worked with Steak as a consultant last summer. She is also a former worldwide managing director of WPP-owned Spafax. Steak has also created […]
Government body the Child Maintenance and Enforcement Commission has appointed Abbott Mead Vickers.BBDO to develop a campaign to promote a new information service for separated parents. The £10m campaign, due to launch in the autumn and run for two years, will target the 300,000-plus parents who separate each year. The aim is to raise their […]