Jaguar Land Rover has warned that it will need to make further job cuts unless the British government provides financial aid to the marques. The company has already made 500 of its manufacturing workers redundant, and is cutting 150 temporary workers at the end of April. The company says that without government aid, managers will […]
Communities and Local Government (CLG) has appointed Meteorite to develop a national diversity and equality campaign for the Fire and Rescue Service. The direct marketing agency won the business following a four-way pitch against Tequila, TMW and Chemistry. The process was handled by the Central Office of Information (COI). Meteorite will work with a specialist […]
A heated debate over the use of sub-brands associated with the Governments anti-obesity public health campaign Change4Life has broken out between business and health partner organisations, Marketing Week has learned.
Magners Irish Cider has extended its sponsorship of the Magners League for a further two years. The agreement with Celtic Rugby will see the cider brand as title sponsor of the competition between teams from Ireland, Northern Ireland, Scotland and Wales until May 2011. The deal comes despite Magners announcing in February that it is […]
Ford is pursuing a change of marketing strategy by launching a series of ads that focus on the Ford branding and logo, replacing current campaigns that promote new models. The new ads will break during the UEFA Champions League final on May 27 and will replace its current campaigns promoting the new Fiesta and Ka […]
Media specialist Carat has issued dramatically revised new forecasts for global advertising expenditure growth this year with UK growth predicted to drop by 7.1% rather than rise by 2.2%. The previous forecasts for 2009 and 2010 were made in August last year and the new prediction for worldwide expenditure this year is a fall of […]
Sainsburys says its Switch and Save marketing campaign and the increasing popularity of its Basics range boosted sales in its final quarter.
Adidas Originals has kicked off the latest digital phase of its House Party brand campaign, which features celebrities such as Run DMC, David Beckham and Missy Elliot. The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign. Media agency Carat worked with interactive video […]
The recent case concerning Sean Hodgson, who was wrongly imprisoned for 27 years, has made me wonder what it must feel like to be released into what is essentially a very different world from the one in 1982 when he was convicted. Cast your mind back to the year when Argentina landed on South Georgia […]
Its time to mourn the death of commercial TV as we know it. Is it? The twitter of a threat to traditional marketing. Really?
Publishers are being forced to examine online subscription models to offset flagging ad revenues. Publishers such as Independent News & Media, News International and Bauer are investigating payment models for their online properties in the wake of falling ad revenues during the recession. The moves come as the industry looks for new potential revenue channels […]
Trust has never been as important to either companies or consumers as it is now. In a recession, only the brands that engender most loyalty among their customers will survive. After a financial collapse that has emasculated some brands once seen as national institutions, such as Woolworths, uncertainty has brought trust to the fore like never before. By Marketing Week reporters
Microsoft has appointed Mike Fischer as chief marketing officer for the companys new Consumer and Online UK division.
Prudential UK marketing director Ali Crossley (pictured) is to leave at the end of this month after six years with the company. She is to take up the role of chief operating officer at Saga Financial Services and will team up with former Prudential UK marketing director Roger Ramsden who joined Saga Services as chief […]
Standard Life has appointed former Sony Ericsson marketer Jo Coomber (pictured) to the new role of head of marketing operations for its UK financial services business. The appointment is part of an ongoing restructure of the asset management company’s marketing team. She will report to marketing operations director Simon Esberger and will oversee campaigns, sales […]