Mail Online, Trinity Mirror and Future Publishing have said they will remain subscription-free, despite news that The Independent and Times Online may charge for content. The publishers have spoken out against implementing such a model, already used by the likes of the Financial Times and Wall St Journal. Instead they prefer to focus on online […]
The Local Radio Company (TLRC) has received a bid from rival radio group The UKRD Group that values the company at more than £1 million. UKRD already owns 13.51% of TLRC and is offering 2 pence a share, which makes the offer worth £1.24 million. The Local Radio Company owns 20 radio stations including Sun […]
Volkswagens commercial vehicles division has signed a deal with Channel 4 to sponsor the broadcasters new Adventure on 4 programming strand.
FMCG giant Procter & Gamble is to more than double its investment in developing eco-friendly products.
Fairtrade chocolate brand Divine has seized on the spotlight placed on global trade by next week’s G-20 summit in London with the launch of a viral online game to promote its Easter egg range. Players can throw Divine chocolate eggs at five global leaders, Barack Obama Nicolas Sarkozy, Hu Jintao, Gordon Brown and Manmohan Singh. […]
Britvic is to reluanch its J2O juice brand with a new pack design and a 4m marketing campaign.
Hutchison Whampoa, parent company of mobile operator 3, has announced reduced losses for 2008 driven by a 305% increase in mobile broadband customers. The operator cut its group losses by 39% to HK$10.85bn (£976m) as its revenues grew by 1% to HK$7.79bn (£700m). 3 now counts over 2.5m mobile broadband customers globally which it has […]
Twitter has resurrected its SMS service after striking a deal with Vodafone to enable its customers to send and receive text updates. Vodafone customers will be able to receive for free SMS updates of messages sent directly to them on Twitter. They will also be able to send their tweets, or updates, to Twitter, as […]
Cinema sales house Digital Cinema Media (DCM) has signed up a raft of advertisers for the new Dreamworks family film Monsters vs Aliens, which opens on April 3. The film is has been shot for both normal release and 3D and Digital Cinema Media has leveraged the new format to attract client interest. Advertisers booked […]
Mandarin Oriental Hotel Group has appointed LONDON to handle its global advertising business, moving the account from long-time agency M&C Saatchi International. The agency will work on adapting the hotel group’s “fan” global campaign to the local needs of each Mandarin Oriental hotel worldwide. This includes local language work and creating and implementing launch campaigns […]
Google is to axe nearly 200 marketing and sales jobs globally in its second wave of job cuts this year. The company says that the cuts are designed to improve its “effectiveness and efficiency as a business”. It is not clear which of its global locations will be affected. Omid Kordestani, senior VP of global […]
National Magazine Company, publisher of Cosmopolitan, Company and Mens Health, has appointed Arnaud de Puyfontaine as chief executive officer.
Tourism Australia has appointed Alasdair Farrimond as marketing manager for the UK, Ireland and Nordic. He replaces Tim Jones, who has moved to Sydney to take the position of marketing manager for Australia and New Zealand. Farrimond joins from travel2 where he held the position of marketing director. He has also held marketing positions at […]
Brand development agency Underground has launched an adult soft drink that aims to tap into the responsible drinking trend.
Orange has unveiled the first Orange Gold Spot cinema advertising from Fallon, which stars Emilio Estevez.