Womens Aid teams up with Keira Knightley

Womens Aid is launching a national domestic violence awareness campaign featuring actress Keira Knightley. The ad has been directed by Joe Wright, director of the multi-award winning film, Atonement.

Women’s Aid is launching a national domestic violence awareness campaign featuring actress Keira Knightley.

The ad has been directed by Joe Wright, director of the multi-award winning film, Atonement.

The campaign, created by Grey London, is launching today (April 2) and includes cinema, television, print and online activity.

The BAFTA-winning director and actress have donated their time to work on the hard-hitting short film. Media has also been donated by Pearl & Dean, DCM and Admedia.

The two minute film, “CUT”, sees Knightley arrive home after a days filming to be confronted by her abusive partner.

Nicola Harwin CBE, Women’s Aid CEO says: “We hope the Women’s Aid campaign will both increase public awareness of domestic violence, letting abused women and their families and friends know that there is help out there, and also raise vital funds for Women’s Aid, to help us to continue in our work.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here