Creston, owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren (TMW), says it expects a better than forecasted revenue increase for the past year. The marketing services group says new business wins for the year will generate more than £15m in revenue for the year ended March 31, up from £9m registered last […]
Nickelodeon is unveiling an advertising campaign to promote its animated TV series Ben and Holly’s Little Kingdom. The ads, which break today (April 20), use blue screen technology to integrate real life children with animated footage from the TV show that is set to air on pre-school channel Nick Jr this month. The television and […]
PepsiCo is launching an estimated $6bn (4.09bn) bid to takeover its two largest bottlers as part of a new strategy to overhaul how it manufactures and distribute its products.
The Central Office of Information (COI) has unveiled a new 5m framework list of agencies which can provide market research and external engagement services for Government projects.
General Motors is understood to be preparing to part with a controlling stake in Opel/Vauxhall for nothing and will look to invest in a new company formed from its European business, according to reports. Potential buyers are expected to have up to three weeks to indicate their interest. It is believed that an investor will […]
Orange Romania chief executive Richard Moat has been tipped to take on the managing director’s role at T-Mobile in the UK. Moat, who resigned from his role at Orange last month, is expected to replace Jim Hyde, who left T-Mobile at the end of March. News of his imminent appointment comes as the mobile operator […]
Footballs world governing body FIFA is to launch its own range of branded clothes.
Lord Stephen Carter (pictured) has acknowledged a lack of content about consumer issues such as privacy, internet neutrality and behavioural targeting within January’s interim Digital Britain report. Speaking at today’s Digital Britain Summit, Lord Carter, the author of the report, conceded the Interim report leant heavily towards infrastructure and capability. “It’s a fair criticism of […]
Vauxhall is pulling out of the British Touring Car Championship as its parent company General Motors continues to struggle through the global financial crisis. The Luton-based manufacturer’s VX Racing will not return to the Championship next year although it will continue to campaign three cars this year and says it is not ruling out returning […]
GlaxoSmithKline is axing its Ribena 100% Pure Juices brand just a year after its launch. The company will now be focusing its attention on the Ribena squash brand. In May last year GSK launched a £3m TV and radio campaign to support Ribena 100% Pure Juices. It formed part of a £5m marketing investment in […]
The BBC has appointed its first online access champion in a bid to get more people to use its online services. BBC Online controller Seetha Kumar has been tasked with encouraging more people to use the broadcaster’s online services. The role will sit alongside her existing position. The position was announced at today’s (April 17) […]
Subaru, the car manufacturer, has drafted Olympic medalist event rider Sharon Hunt as its new brand ambassador. As part of the sponsorship deal Hunt (pictured) will help promote Subaru at the events she will compete in throughout the year. Hunt is ranked among the top 50 eventers in the world. Subaru also sponsors fellow event […]
The Central Office of Information (COI) and Communities and Local Government (CLG) have appointed Start Creative to help develop a brand for a programme of citizen engagement. The appointment follows a three-way pitch managed by COI. Part of the programme of citizen engagement includes a campaign designed to increase the number of individuals actively participating […]
Prime Minister Gordon Brown has said Britain must take the lead in the global digital revolution in order to maintain its position at the front of the world’s stage. Speaking at today’s Digital Britain Summit, the Prime Minister said digital creative and infrastructure could become the “backbone” to the UK economy. Brown said, “Only by […]
David Beckham is to star in a global campaign to push Motorolas AURA mobile phone.