The COI has shortlisted three creative agencies to pitch for a new Government campaign to promote the rights of vulnerable workers. Delaney Lund Knox Warren, Chick Smith Trott and Vallance Carruthers Coleman Priest have been selected to pitch for the campaign for the Department for Business, Enterprise & Regulatory Reform (BERR) initiative. The two year […]
More than half of companies (55%) intend to increase natural search budgets and just under half (45%) will up paid search investment this year as they look for measurable ROI in difficult economic times. The annual UK Search Engine Marketing Benchmark Report, which surveyed 800 client companies, agencies and search consultants, found large numbers were […]
Aviva, the UKs biggest insurer, has seen a first quarter rise in worldwide sales of 5%, however life and pension sales in the UK fell by 12% to 2.5bn.
Welcome to the first edition of your new-look Marketing Week. This fresher design is aimed at bringing you more of the content and insight that you need from us and we’d love to hear your thoughts on it. Like many of you, we’re keen on exploring any way that we can strengthen our brand and […]
Campaign for womens bingo site is Grey Londons first execution for the online gaming brand since it was appointed in February
Hiring activity within the marketing sector remained slow in the first quarter of 2009 but will pick up in the second quarter as new recruitment and marketing budgets are signed off, according to recruitment consultancy Robert Walters. The recruiter says hiring activity for marketing professionals in the first months of the year “remained slow” but […]
Almost 65% of those who responded to MarketingWeek.co.uk’s poll last week have cut back on buying branded bottled water. MarketingWeek.co.uk asked: “Have you cut back your consumption of branded bottled water?” The poll found that only about 35% of respondents are still maintaining the same consumption levels of bottled water. The bottled water industry is […]
Pfizer’s cinema campaign to highlight the dangers of buying prescription-only medicines over the internet has been cleared of both being likely to cause distress and of being offensive by the Advertising Standards Authority. The ad shows graphic images of a man regurgitating a dead rat from his mouth after taking a tablet. The ad was […]
Merlin Entertainments has appointed Jon Fish as the new marketing director for Chessington World of Adventures. Fish takes up the position at Chessington previously held by Carolyn London. He is a former marketer for Phones4U and Jongleurs Comedy Clubs. Earlier this year Chessington restructured its management and appointed David Smith as divisional director. He replaced […]
TNT Post and the Direct Marketing Association (DMA) have signed a “letter of understanding” that commits both parties to promoting environmental best practice in the direct mail sector. The letter between the two organisations demonstrates a commitment to responsible use of direct mail and proposes the implementation of at least two joint initiatives over the […]
GlaxoSmithKline launched its weight loss drug Alli earlier this week in Europe with a marketing spend of £8.5m in the UK alone. But since the treatment can have pretty dramatic and unfortunate side effects, the company is hoping its potential obesity-busting effects will appear alluring enough to consumers to overcome any negative publicity. GSK consumer […]
Hubert Burda Media has appointed Carat to handle media for its first campaign for celeb weekly LoveIt! since buying the title from News International last December. Carat won the business, worth in “the low millions”, following a pitch against undisclosed agencies. It will handle planning and buying for a TV campaign planned to launch in […]
The strength of the Rio Ferdinand brand will protect sports lifestyle digital magazine #5, which launches on Thursday, from the same fate as the folded free weekly print title Sport, according to publisher Made Up Media. Managing director Danny Crouch told Marketing Week that the Manchester United defender, the title’s editor in chief, has “gravitas […]
Blighty, the recently rebranded UKTV channel celebrating all things British, has signed marketing partnerships with VisitEngland and Northern Ireland Tourist Broad. The VisitEngland deal will see the launch of ads promoting the channel as part of the tourist board’s newspaper supplements, websites and e-newsletters. Both tourist boards will have exposure on Blighty’s website, through brand […]
Discovery Channel is launching an integrated campaign to promote documentary series Whale Wars that includes installing giant tins of whale meat at key train stations. The broadcaster, which celebrates its 20th anniversary this year, has appointed advertising agency Brooklyn Brothers to devise the integrated campaign following a pitch with two other undisclosed agencies. The “whale […]