The Independent newspaper is launching a 10-booklet series designed to promote self-reliant living, inspired by British sitcom The Good Life. The newspaper is calling the booklets “The New Good Life”. The series is designed to help households save money on their weekly budgets and topics include Kitchen Basics, Garden Basics, Painting and Decorating Basics and […]
Aidan Bocci takes a monthly look at how leading CEOs build brands and draws lessons that anyone can apply
Will the Phorm-inspired Euro Commission case ruin behavioural targeting for everyone else?
For advertisers to survive the recession and start planning for when consumers regain the confidence to spend again, they need to understand people’s fears and priorities. Joe Fernandez explores insights from Arena BLM’s ‘Crunchonomics’ research
The latest online price war has started, as companies scramble to get their web shops added to affiliate networks. To do so they need to provide discount vouchers for customers. By Joe Fernandez
It’s time to introduce myself. I am the secret marketer. Each week, I’ll be telling you about the trials and tribulations of doing my job alongside a few impromptu thoughts about our industry. As I have no wish to be added to the ever growing statistics of unemployment out there, I won’t be telling you […]
The advertising industry must unite to prevent its creative value ebbing away alongside media, the new Institute of Practitioners in Advertising (IPA) leader Rory Sutherland warns. Sutherland says he will set-up a IPA cross-disciplinary group to explore ways agencies can work together to “grow the value of advertising and how it is rewarded” and boost […]
Alcohol industry trade bodies have reacted angrily to the Governments decision to increase alcohol tax, calling the decision a death warrant for the on-trade that will cost thousands of jobs.
Kerry Foods is searching for an agency to handle the below-the-line account for its Cheesestrings brand. There is currently no incumbent on the business. The agency will work alongside the brand’s above-the-line agency, Fallon. The BLT account will have a sales promotion focus, including on-pack and in-store activity. Although a formal pitch has not been […]
Ladbrokescasino.com has launched a television campaign using a new strapline following the banning of its “quench your thrill buds” advertisements in January. The “Hide and Seek” campaign has been created by M&C Saatchi and features a man playing hide and seek with a giant primate called a Sifaka Lemur. It ends with the strapline “Don’t […]
Standard Life and Lloyds Banking Groups Black Horse Personal Finance brand have signed up as the first advertisers to use Royal Mails new environmentally friendly direct mail service, Sustainable Mail.
Supermarket giant Tesco intends to create a next-generation loyalty scheme as a powerful weapon in its fight to prevent rivals eroding its market share. The retailer will be looking to ramp-up both its marketing communications of its Tesco Clubcard and the analysis of its shopper behaviour data this year. The UK’s largest retailer has announced […]
The Waste & Resources Action Programme (WRAP) has launched new ads to promote its Love Food Hate Waste campaign, showing how people can save money by enjoying their food more instead of wasting it.
What made you want to get into brands/advertising/media/marketing? I didnt want to go down tpit or work on Barnsley market.
The Carphone Warehouse has confirmed plans to separate its mobile phone business from its TalkTalk fixed line and broadband operations. The confirmation follow recent speculation that TalkTalk is to overhaul its brand positioning in its latest marketing campaign, ditching the tagline ‘Let’s do it together’. In its fourth quarter results today (April 22), Carphone Warehouse […]