Commercial television has maintained the record level of viewing figures it recorded in the first quarter of 2008, despite destabilising upheavals being experienced within the broadcasting companies and the arrival of more online distractions, such as Twitter. The average person in the UK watched 17 hours and 24 minutes of commercial TV a week for […]
UKTV is to complete the relaunch of its channels with the rebrand of UKTV Food Channel as Good Food, thanks to a partnership with BBC Worldwide’s Good Food property. Both the food channel and its associated website will relaunch on 22 June with the new tagline “We have fun with food”. Good Food will continue […]
The Number 118 118 European chief executive Mark Horgan has left his position and moved into an advisory role with the directory service company as part of a global restructure.
Reebok has created a trainer customisation app for the iPhone under the banner Your Reebok.
Morrisons has launched a below the line campaign about minimising food waste in a bid to further boost its “food-specialist for everyone” brand message. The “Great Taste Less Waste” campaign will see all relevant Morrisons food ranges carry stickers…
A coalition including the Federation Against Copyright Theft and the Publishers Association has become the latest group to demand tighter regulation against online piracy ahead of next months Digital Britain report.
Assaf Admoni has been appointed as the new director of commercial services for Norwood, the UK’s leading Jewish charity providing support for children, families and adults coping with learning disability and social disadvantage. Admoni, (pictured) joins Norwood from disability charity Leonard Cheshire Disability where he was a member of the board of directors with responsibility […]
Media buyers say the relaunched London Evening Standard will prompt a closer look at the newspaper by potential clients. The newspaper, now owned by Alexander Lebedev, unveiled a new advertising campaign yesterday (May 11) under the strapline “We promise…” and 650,000 free copies of the publication were handed out. Jo Blake, head of press at […]
The Advertising Standards Authority has decided to investigate the campaign for Unilever’s male body spray Lynx Bullet after the watchdog received a flurry of complaints that the ads are sexist and degrading to women. The watchdog is to formally look into the 40 complaints after the ASA Council decided there are further grounds for investigation. […]
Customers will soon be able to use Oyster style tap and go cards to pay for medicines and toiletries following a deal between Boots and Mastercard.
Premier Foods, maker of brands including Hovis, Mr Kipling cakes and Bisto gravy, has seen sales rise by 3% in the four months to April 25. Sales in its baking division grew 6% during the period, which it attributes mainly to Hovis and the £15m relaunch of the brand last year. Similarly, its chilled foods […]
Retailers should not celebrate yet despite seeing the strongest April sales figures in three years, the British Retail Consortium has warned.
Paul Wright, former director of sales at Sky Digital Media, has been appointed as interim digital director at Bauer Media. He will oversee the editorial and commercial teams across Bauer’s Lifestyle Division, which includes titles such as FHM, Empire, Heat and Closer. He is covering current digital director Andrea Kilbourne’s maternity leave. Wright joined Sky […]
Intercontinental Hotels Group says first quarter profit fell 44% but that the relaunch of its flagship Holiday Inn brand is progressing well. The hotelier, which also owns the InterContinental and Crowne Plaza chains, says operating profit dropped to $72m (£47.3m) in the three months to March 31 against revenues of $342m (£224.8m), which dropped 24% […]
Director of marketing for The Sun and News of the World Allan Maccaskill has resigned and his responsibilities are to be taken up in the short term by former BBC marketer Kathy McAllister. The changes have been confirmed and Maccaskill’s departure comes after only three months in the role. He took up responsibilities previously handled […]