Month: May 2009

A Day in the Life: Sam Ellison

Marketing Week

What keeps you busy all day? Im always exploring new business opportunities and spend time developing good relationships with both existing and new clients so we have a strong understanding of their needs.

GE Capital names marketing chief

Marketing Week

Financial services firm GE Capital has named its senior UK marketers following the recent reorganisation of the company’s global financial operations under the GE Capital brand. Markus Clavin has been named UK marketing officer while Sven Jirgal has been appointed to the role of commercial director. Clavin steps up from his current role as marketing […]

FSA sets new salt reduction target for food brands

Marketing Week

The Food Standards Agency has today (May 18) released revised salt reduction targets for food brands to meet by 2012, but the British Retail Consortium warns the changes could turn off consumers. The voluntary salt reduction targets have been set for 80 categories of food, with bread, meat products, cereals, pizza brands, ready-made meals ands […]

Jazz FM to launch recession-busting campaign

Marketing Week

Digital radio station Jazz FM is to launch a marketing campaign that positions the station as an “antidote” to the recession. The £500,000 poster campaign, created by WARL, will run through the summer on Clear Channel sites and consist of six-sheet posters running nationally and digital 48-sheet sites throughout London. The activity, which will feature […]

The Sun slashes cover price

Marketing Week

The Sun newspaper has dropped its price to 20 pence in the Carlton region in a move that puts pressure on its red top rivals. The promotion is highlighted on today’s issue of the newspaper with the headline “20p Today and Every Weekday.” It is unclear how long the price promotion will last but the […]

Aegis latest to post revenue drop

Marketing Week

Aegis Group, owner of Carat and Vizeum, has reported first quarter revenue dipped 11.6% but says it still expects a “resilient” full-year performance in a difficult market. So-called organic revenue, which excludes the effects of currency movements and acquisitions, dipped across the group’s two major divisions. Marketing services business Aegis Media dropped 13.1% while organic […]

Virgin set for banking push

Marketing Week

Virgin is set for a further push into financial services in a move designed to take advantage of the public’s mistrust in the UK’s biggest banks. The Richard Branson-owned Virgin Money is understood to be ready to apply for a banking licence from the Financial Services Authority to allow it to offer savings and mortgages […]

Online sales up 14% on last year

Marketing Week

Online retail sales grew 14% over the last year, according to the IMRG Capgemini E-retail Sales Index. The report found that, despite the recession, UK online shoppers had spent an average of £10 more per visit in April 2009 than this time a year ago. The average online shopping basket value increased from £121.69 in […]

VisitEngland unveils television campaign

Marketing Week

VisitEngland is launching its Enjoy Every Minute campaign with a 40 second television advertisement this evening (18 May). The ad has been created by CST and debuts during Emmerdale on ITV1. It will run for two weeks on terrestrial channels ITV, Channel 4 and Five and on satellite channels. It will also be aired in […]

Havas revenues down, but UK holds up

Marketing Week

Havas, the marketing services group that owns MPG, saw revenues slide 6% to 325m (289m) after being hit by a cut in spending among financial and healthcare clients and the loss of the Dell account.

Northern Rock ad boss leaves

Marketing Week

David Henderson, director of advertising at state-owned bank Northern Rock has left the firm after 30 years. It is not known whether he has a job to go to. A spokeswoman for Northern Rock says Henderson’s departure is by “mutual agreement” and no decision has been made on any future appointment. She adds that Henderson’s […]