Parenting Club Bounty is to launch a national marketing campaign to coincide with its 50th birthday next month. The campaign, featuring a new brand identity developed by Manchester-based design agency The Market Creative, will run on and offline across the club’s marketing materials throughout the year. All new expectant mothers receive Bounty marketing materials when […]
Diageo and Premier Rugby, the body representing the 12 professional rugby clubs in England, have extended their Guinness Premiership sponsorship agreement for a further season. The deal with Diageo’s Guinness brand will now go into the 2009/10 season. The drinks brand has been the game’s sponsor for the past four years. In April, Guinness launched […]
Yell, the international directories company, has launched a new service aimed at helping small to medium businesses promote themselves on search engines such as Google and generate additional sales leads. The Search Marketing Service is being targeted at small businesses which do not have the time or expertise to set up and manage such a […]
CNBC has signed a new global commercial agreement with Qatar Airways, the national carrier of the State of Qatar, focusing on its daily business news programme Worldwide Exchange. The sponsorship and advertising deal runs until February 2010 and embraces CNBC’s networks in EMEA, Asia and the US. The new campaign builds upon Qatar Airways’ sponsorship […]
ITV is predicting higher net TV advertising revenue (NAR) losses in May and June due to a continuing “weak” market.”
Pernod Ricard has handed the 25 million global Malibu advertising business to Publicis London.
Target Live has been appointed as the Barbican Centres media agency after a pitch.
Virgin Media is rebranding its TV channel Virgin1 with a new logo and on- and off-air identity. The new brand identity, launching June 9, has been led by Virgin Media Television’s recently appointed brand and marketing director, Jeff Dodds and his in-house creative team. Virgin1 has also appointed Red Bee Media to work with the […]
The Digital Radio Development Bureau is to launch its first retail promotion campaign in the summer in a bid to boost DAB listenership.
British Telecom has announced it will cut up to 15,000 jobs, 10% of its workforce, this financial year after reporting further heavy financial losses this morning (May 14). BT reported pre-tax losses of £134 million for the year to March 31. Its Global Services Unit, which provides networked IT services, has once again dragged its […]
Birds Eye Iglo chief executive Martin Glenn and M&C Saatchi worldwide chief executive Moray MacLennan are among the industry glitterati scheduled to appear at a new event for integrated marketing. MarketingWeekLive, which will also feature marketers such as Vodafone global brand director David Wheldon and Lastminute.com’s European managing director Simon Thompson, formerly of Honda among […]
Learning the lingo of youth is a hard task for brands, not least because just as marketers work out how to engage young people using the latest communications tools, teenagers have often moved on to something new. A study, made available exclusively to Marketing Week, attempts to help marketers engage with young people in more […]
The Health and Safety Executive is reviewing its media agency arrangements.
Consumers were less responsive to ad campaigns during the first three months of the year, with the automobile, travel and financial services sectors the worst hit, according to new research. Marketing effectiveness tracking company, The Fournaise Marketing Group, has found that in the first quarter of this year marketing and ad campaigns around the world […]
The majority of Europes top football clubs expect to see a high turnover of sponsors in the next five years as the economic climate increases pressure on brands to show a return on their investment.