Red Bull is understood to be looking for an advertising agency to work on its fledgling cola brand, Red Bull Simply Cola. It is believed that the drinks company has been in discussions with up to seven agencies, though it is not known if there will be an official pitch process. Red Bull launched its […]
Nestlés planning to launch its global weight-loss brand, Jenny Craig, in the UK in a head-to-head battle with WeightWatchers.
EBay has successfully fought off a legal bid by LOreal to make it liable for profits lost from the sale of fake cosmetics on the auction site.
Supermarkets will be forced to display information on the health impacts of alcohol under Government plans unveiled today (May 13). Revealing its mandatory code of practice on alcohol, the Government says it will use powers from the Food Safety Act to make supermarkets act. It will also ask alcohol retailers to display information about the […]
Tesco has today pulled its advertising from all Facebook group pages after new media age revealed the brand’s ads were being served alongside inappropriate and “offensive” content. The move is a policy change for Tesco, which will now only advertise on the Facebook home page or profile pages. The issue of ad misplacement on the […]
Conlon joined Virgin Mobile in 2000 before it was integrated into Virgin Media in 2007. He was responsible for ensuring Virgin Media’s range of digital content was made available via mobile and was heavily involved in the relaunch of the company’s cross-network mobile portal in December. Virgin Media is currently hunting for a replacement internally. […]
Thomson Reuters, owner of global news agency Reuters, is investigating a paid-for model for its consumer site — the latest publisher to step into the debate over paying for online content. It’s the latest in a long list of publishers to express interest (see box below) and follows News Corp CEO Rupert Murdoch’s announcement that […]
Trinity Mirror has reported group advertising revenuse down 30% for the first 17 weeks of the year compared to 2008 in a trading update.
Although theres no doubt that everyone is keen to save money, big discounts can lead to damaged brand values, not to mention slashed margins. Whats more, consumers may just spend less on what they were going to buy anyway or delay their purchases until the next round of sales.
More than half of Brits are pleased that a recession and its accompanying financial restraints means there is less pressure to go out. Aided by marketers pushing a stay-at-home culture to sell their products, 85% are spending their leisure time with friends and family, according to research from The Communications Agency (TCA). But while some […]
Sainsburys says strong marketing helped boost profit by 11% last year and that its resilient brand means it is well positioned to continue to progress despite the economic downturn.
Black Eyed Peas, Estelle and a host of other musicians and celebrities will be involved in Guinness’s 250th anniversary this year. It is 250 years since the founder Arthur Guinness signed a lease on the first brewery and famous “Guinness lovers” including Sir Bob Geldof, Guy Ritchie and Sophie Dahl will gather at a Dublin […]
Advertising for brands such as Tesco, Vodafone and O2 is appearing beside inappropriate content on Facebook again, nearly two years after the social network took measures to prevent this happening. Facebook introduced the ability for brands to opt out of advertising around group pages in August 2007 after the likes of Vodafone, the COI and […]
The Marketing Society, the 50-year-old institution of senior and board-level marketers, has launched a Digital Network in an attempt to help blue-chip companies develop their digital marketing strategies. The move has been viewed as a significant step towards digital media achieving its long-desired place at the top table of marketing decision making. The Digital Network […]
UK consumers are much more sceptical of brands efforts to adopt and communicate more sustainable practices than consumers in other territories, according to Havas Media research across ten international territories.