The new brand positioning was created by communications agency, Steel, and includes a new brand image, packaging design and website. The creative will also feature on all Perfect Pizza’s marketing material.
The “Mad About Pizza” strapline is at the centre of an integrated brand strategy that focuses on “product and service truths” with “personality and humour”.
The company says its new marketing creative builds on its credentials as “the local, more personal” pizza delivery service.
Perfect Pizza operates 110 franchise outlets in the UK and delivers 4 million pizza’s each year.
Rival pizza delivery brands have ramped up marketing activity in recent months to bolster delivery operations.
Domino’s Pizza recently posted a 10.8% jump in sales for the third quarter, boosted by marketing activity including the sponsorship of ITV show “Britain’s Got Talent”.
Pizza Hut has teamed up with online film streaming service BlinkBox.com to offer customers a “perfect, relaxing night in,” with discounted films with Pizza Hut delivery orders.