The appointment was made after a competitive pitch against undisclosed specialist search agencies. The incumbent was specialist search agency Acceleration.
Botth the National and Alamo brands are expected to increase their search spend over the coming months as they target UK tourists travelling to the US.
Amy Dorrington, marketing director EMEA at Vanguard International, said “We’re very excited about our new relationship with MediaVest and working with an agency with its level of experience in this arena. With paid search being a core element of our online strategy, we’ve chosen MediaVest as we believe it can support us in achieving our high growth targets for the coming year.”
Richard Hocking, performance director at MediaVest, said, “This is another fantastic endorsement of the market-leading search expertise and performance marketing capabilities within the group and we’re excited about delivering efficient business growth across the Vanguard brands.”
This story first appeared on newmediaage.co.uk