Virgin Media to premiere Film4 HD
Channel 4 will premiere the HD versions of its digital channel Film 4 from this summer and will also broadcast E4 HD from next month.
Film4 HD will offer a daily line-up of movies, celebrating British film-making, including Slumdog Millionaire (pictured), Mike Leigh’s Happy Go Lucky and Ken Loach’s Looking for Eric, as well as US independent films, Hollywood blockbusters, mainstream drama and comedy, foreign films and cult cinema alongside special features, in-depth interviews and exclusive programming.
E4 HD will offer programmes including Glee, Skins and Hollyoaks in HD and simulcasts the E4 schedule. It will launch on Virgin Media in April.
Cindy Rose, executive director of digital entertainment at Virgin Media, says: “Channel 4 has a great track record in delivering innovative and compelling content and we’re delighted to bring some of their very best films and most popular programmes to our customers in stunning HD. As more and more households become HD-ready, we’re lining up content that makes the most of High Definition and are making HD available to all our of customers for no extra fee.”
Sarah Rose, Head of VoD and Channel Development at, Channel 4, adds: “We’re really excited to be launching Film4 HD and showcasing some fantastic British films to millions of viewers in High Definition. There’s a growing appetite for HD and our line up of C4HD, E4HD and, now, Film4HD provides a great choice of HD content for viewers.”
E4HD and Film4HD join Virgin Media’s growing HD line-up of C4HD, BBC HD, ESPN HD, FX HD, MTVN HD, National Geographic HD, LIVING HD (a Virgin Media exclusive) and the forthcoming Discovery HD and Eurosport HD channels.
