The Guardian outsources CRM

The Guardian Newspaper has outsourced its direct delivery subscription services for both online and offline customers. Callcredit Information Group has been appointed to build and host a direct customer database and will also support all subscription-related contact through its interaction centre. The marketing services provider already handles similar services for a number of other media owners, including News International.

Kai Muxlow, newspaper sales manager at The Guardian, said: “Callcredit has a great deal of experience in managing subscription services and we are looking forward to developing a successful partnership with them.” Services outsourced to CIG include online and offline subscription enquiries, sales and renewals, with a dedicated website linked from

Chris Savage, managing director of Callcredit Marketing Solutions, said: “We are delighted to be working with The Guardian to help them attract and retain subscribers in such a competitive and dynamic market place. We have extensive experience in delivering these types of services, integrating data, people and systems to effectively manage customer relationships in today’s complex multi-channel environment.”

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