Social network Friends Reunited has rediscovered 27 per cent of its email following a new approach to deliverability. Working with ReturnPath, the 20.6 million-strong membership network has seen deliverability of its monthly emails rise to 92.5 per cent in June 2010 from 67.1 per cent in May.
International law firm Eversheds is expanding the picture of clients and prospects it uses for relationship marketing by deploying a web intelligence tool. The professional services provider is working with Trovus to profile visitors to its website and transfer insight skills to its business development teams.
Credit reference agencies are not the only way for the government to tackle benefit fraud and they may even be intrusive, the not-for-profit fraud prevention service CIFAS has warned. Responding to the Prime Minister’s announcement that commercial data services providers, such as credit reference agencies, will be used to crack down on the £5.2 billion benefit and tax credit fraud problem, the service has called for ministers to look at all options.
The recession-resilient e-retail sector in the UK is booming and is expected to double over the next ten years. But despite this, online average conversion rates are down compared to the same time last year, indicating a disconnect between marketing strategies and consumer wants.
Ever been denounced on public radio for your interpretation of data? Unlikely if you are an analyst giving the marketing department some insights into customers or prospects. So just be glad that you do not work in politics or public sector policy where almost any interpretation you make of data could be met with outpourings of abuse.
Print group Whitehill Publishing has improved its productivity and avoided severe finance systems capacity problems with a new data cleansing process.
Surrey County Cricket Club has become the first team in the sport to adopt marketing automation technology for its communications activity. It is implementing the Informa email platform from Alchemetrics for all of its marketing emails and newsletters to customers and prospects.
Only nine per cent of Level One retailers (handling more than six million transactions a year) are compliant with the Payment Card Industry Data Security Standard. But online retailers of all sizes increasingly see compliance as the key to their business success and competitive advantage.
Social media data is growing exponentially, creating a significant opportunity for businesses to gain an advantage from “real-time” web data.
This week’s exam results are good news for the marketing industry. Behind the headlines about the growing pass rate there is a hidden trend that could yield a really important human resource for this industry. Mathematics, long a subject experiencing a decline in graduate numbers, has seen a surge in both GCSE passes and higher education applications.
The loss of an unencrypted tape of confidential customer data by an outsourced processor has landed Zurich Insurance with a record fine by the Financial Services Authority.
Asian betting site operator 12Bet.com is moving into the European market and implementing an online identity verification service. GB Group will provide support through its ID3 system for international ID management.
Despite claiming to have high quality levels in their international data, six out of ten companies do not have a data quality management strategy in place, a new survey has found. According to a report, “Data Quality: Reality and Rhetoric”, commissioned by Capscan, 57.7 per cent of organisations say their data is either excellent or good quality. This is up nearly 6 per cent from the same research carried out in 2008.
For too long, confusion has shrouded the online privacy laws. Consumers are concerned about the risks of behavioural advertising and online behavioural tracking and unclear of any potential benefits, with a number of unscrupulous online practitioners fuelling this worry.
British Olympic chiefs are calling on small and medium sized businesses to help raise the £25m needed to support British athletes at the 2012 London Games.