Experimental research carried out by the Rotterdam School of Management, Erasmus University has found that while both sexes develop customer loyalty, men tend to be more loyal to a company or brand, while women value personal relationships.
A new single customer view solution based on evidence of customer identity has been launched by Equifax.
Vodafone tops this year’s Brand Finance list of the 50 most valuable brands of British origin, which paints a generally positive picture for the telecoms, retail and banking sectors.
Barclays’ brand valuation has jumped by more than 50% from £5.24bn last year to £8.12bn, which perhaps may not be reflected in its move of just two places from eighth position last year to sixth in the Brand Finance table. The total company value has more than doubled since last year to £34.73bn.
Vodafone, the last British member of the big five mobile networks, has been named the most valuable British brand in 2010, as calculated by Brand Finance.
Creating a more unified group of brands has seen The Co-operative Group reach 19th place in this year’s Brand Finance list, up from 24th spot last year. The brand’s value has grown by about a third from £2.2bn to £2.89bn.
It seems that starting a price war pays off. Budget supermarket Asda’s brand value has risen by more than a third from £4.12bn to £5.64bn, moving up seven places to ninth in the Brand Finance UK’s most valuable brands league table.
What strategies can premium and mass-market brands adopt that will enable them to keep a foot in both camps without alienating core users?
Vodafone has toppled HSBC off the top spot in the annual Brand Finance list of the most valuable brands of British origin.
Ben & Jerry’s has recently dropped its email marketing in the UK to concentrate solely on social media. Should this become a trend across other big brands, it would spell disaster for their marketing efforts.
So, health secretary Andrew Lansley believes that “Effective social marketing is the essential tool to better understand your local population and empower your community to manage their own health and meet the government’s vision”
This year’s Marketing Week Insight Show was amazing – and terrifying. Between “research” data and “customer” data, vast amounts of knowledge is accumulated and we all know real insight comes from combing primary research alongside customer data to create an alliance of facts, stronger than each individual segment alone.
Direct marketing has made positive strives to adopt “green” processes. Digital marketing, on the other hand, increasingly looks like a carbon-intensive gas guzzler that cares little about its impact on the environment and even calls into question whether it has any responsibility.
Plant and seed merchant Thompson & Morgan is building a single customer and prospect view to drive its direct marketing activity. The company has appointed transactional data provider Abacus in partnership with database management consultancy Qbase to build the solution.
The number of cases relating to data protection being handled by the Information Commissioner’s Office rose by 30 per cent in 2009/10 compared to the previous year. In the ICO’s annual report, published yesterday, productivity as well as reporting rates were both significantly higher, with 39 per cent more cases closed.