Facebook’s shares fell more than 9 per cent last night (24 September) after rumours emerged that a bug in the system had caused users’ old private messages to appear publicly on their timelines.
Time Out London relaunches today (25 September) as a free weekly listings magazine featuring major advertising campaigns from several brands including Mastercard and Vodafone.
Charities must use multichannel fundraising methods to give young people reasons to believe in causes if they are to avoid the “fundraising crisis” forecast by the Charities Aid Foundation (CAF).
Samsung has rolled out a multi million pound crowdsourcing campaign to support the launch of its NX smart camera range as it looks to achieve its commitment of bringing growth to the digital imaging category.
Cadbury is to launch a secret Dairy Milk Bubbly flavour live on Google+ tomorrow (25 September) as it steps up efforts to reward its advocates.
Luxury magazine Luxure is to launch an online peer-to-peer portal that it claims will provide brands such as Prada and Armani with data on “hard to access” high net worth individuals.
Special K is branching into savoury snacks for the first time in the UK as Kellogg’s extends the brand beyond the breakfast category.
Molson Coors has axed female-friendly beer Animée after just 12 months.
Apple has replaced classic car brand Aston Martin as the world’s coolest brand, according to a study.
AG Barr, the soft drinks group that earlier this month announced its intentions to merge with Britvic, has marked a drop in pre tax profits in the financial half year as it increased investment in its core brands ahead of the proposed tie up.
Online publishers claim advertising agencies’ lack of understanding about the merits of mobile advertising for online publishers is obstructing growth in the nascent marketing channel.
Supermarkets and brands have become increasingly vocal about the damage being caused to margins and brand equity by the high level of promotional activity.
Adidas is to split the marketing team for its Reebok brand into units focusing on fitness categories such as running and dancing in a bid to revive the business after sales slumped 26 per cent in the second quarter.
Virgin tycoon Sir Richard Branson and the CMO of the group’s mobile company Ron Faris have asserted that brands must be “willing to have a sense of humour” and should adopt “newsroom marketing” in order to be successful.
Upmarket supermarket chain Waitrose became the subject of ridicule on Twitter this week after a marketing stunt went awry, a move that brings into sharp focus the worrying lack of understanding that some brands still have about how to use the micro-blogging site.