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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketers from L’Oreal, Tui, Camelot, ITV and Lloyds Banking Group are among the 30 new executives who will be embarking on the Marketing Academy 2014 Scholarship Programme.
Dixons Carphone is to consider the future of the brands it offers in the UK to make sure it only goes to market with “the best” following the announcement today (15 May) of the £3.8bn merger between Dixons Retail and Carphone Warehouse.
Boots is hoping to repeat the success of its original No 7 Protect & Perfect serum with an update to the range that promises even more effective results and a ‘groundbreaking’ campaign that aims to show the results of the product by removing mirrors from eight women’s lives.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.