Channel 4 has launched a new commercial growth fund to offer new brands a chance to exclusively advertise on its channels, as it looks to become a marketing ‘Dragon’s Den’ for start-ups.
McDonald’s decision yesterday (9 June) to appoint Bacardi’s Silvia Lagnado as its first global CMO since 2010 highlights the crucial role marketing must play in the company’s turnaround strategy.
Dixons Carphone has restructured its marketing department and appointed joint CMOs in Gary Booker and Julian Diment as it finds synergies across the business a little more than a year after the merger of Dixons and Carphone Warehouse.
Sainsbury’s marketing is failing to connect with consumers if the latest brand tracking data is anything to go by.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Online reviews play an important role in the marketing mix, with 77% of consumers consulting reviews before making a purchase. No matter what your ecommerce speciality, reviews are a natural investment to increase sales and improve marketing, says Trustpilot’s Ashley Scrace
McDonald’s has appointed Bacardi’s Silvia Lagnado as its first global CMO since 2010 as part of its continued drive to revive the brand and turn around declining sales.
M&S is understood to be readying its first card-based loyalty programme for an Autumn launch as it looks to build closer links between its food and GM businesses and offer more personalised marketing.
Despite launching only two years ago, BT Sport has quickly become one of the main sports broadcasters in the UK. Now, with its exclusive Champions and Europa League broadcasting rights kicking off this summer, it is pushing a ‘major new chapter’ with the launch of its new ‘Ultra HD’ 4K channel.
Marketing briefs still focus on engaging consumer segments, whether it’s “baby boomers,” the coveted millennial group or the consumers of the future, Gen Z. But demographic targeting doesn’t necessarily provide return on investment. Recently McDonald’s announced that it would stop focusing its marketing efforts on simply sweeping talk to millennials, but this remains an exception and not the rule across the industry.
ISBA and the IPA have warned that brands are still not properly considering the ramifications of social media use.
Take away the slick launch event, and Apple’s latest innovation is a me-too product years behind its rivals. However, its sure-fire success is a far better exemplar of the power of branding than genuine product innovations such as the Apple Mac or the iPhone.
The battered HSBC brand will soon disappear from the high street, a move that could prove a good idea according to the latest brand tracking data.
Apple unveiled a stream of new services and tools at its Worldwide Developers Conference yesterday (8 June) including a move into music streaming, a more personalised operating system and the launch of its mobile payments service in the UK. These are all highly competitive markets and Apple will have to use all its marketing clout, as well as highlight its points of differentiation to succeed.
Which? is calling on the government, regulators and businesses to step up their efforts to put an end to nuisance calls and texts after finding that just 2% of the calls are reported.
The Zoological Society of London (ZSL) has updated its brand image and proposition as it looks to shift focus away from its most famous brand, London Zoo, and onto its work as a conservation charity.