The Cannes Lions Festival might seem like one giant party for the marketing industry but from how brands are using data to be more creative to why diversity in the people behind the creative is so important there was also plenty for marketers to take back to their teams.
The Marketing Academy is open for applications for its annual ‘Fellowship’ programme, designed to equip CMOs for the boardroom.
Amazon is upping competition in the ecommerce market as it brings its one-hour delivery service to London with the launch of its ‘Prime Now’ service outside the US for the first time.
Morrisons has made its first market share gains since December 2011 and seen the largest sales increase among the big four supermarkets for the second month in a row as its strategy to “listen to customers” continues to pay off.
Retailers can expect to see a sales boost over the summer following a ‘dramatic uptick’ in consumer confidence in June, according to new figures.
With Wimbledon kicking off today (29 June), Marketing Week looks at how brand partners such as Jaguar, Evian and Lavazza are using innovative technology, social media and experiential campaigns to reach tennis fans.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marriott International is looking to engage with the “next generation” of travellers through a global partnership with Universal Music Group (UMG) that will see it host live concerts at its hotels.
While consumers continue to buy into the gluten-free trend, confusion surrounding the benefits of cutting gluten suggest brands need to do more to communicate their proposition and the lifestyle benefits and get rid of their ‘dull and dusty’ image in order to maintain the momentum.
Barclaycard has unveiled three new wearable payment devices – a wristband, fob and sticker – as it launches a multimedia campaign talking up its ‘next evolution’ in payment choices.
Programmatic’s total share of online advertising in the UK has risen from 28% in 2013 to 45% in 2014 according to new research commissioned by the Internet Advertising Bureau (IAB) and will soar to 80% in three years’ time.
Since not everyone has been lucky enough to be drinking rosé on a yacht in the sun in Southern France, here’s a roundup of the top marketing stories from outside the world of Cannes this week.
Marketing Week spoke to Nissan’s global CMO Roel de Vries on finding inspiration at Cannes, creating coherent, integrated messaging and what comes next for its Champions League sponsorship.
As Cannes comes to a close, we spoke to Unilever about its media review and Nissan about why cars are sexy again.