Trinity Mirror’s Zoe Harris on why Twitter trolls can be your brand’s best friend
Zoe HarrisZoe Harris, group marketing director at Trinity Mirror, shares three lessons that marketers should take from Twitter.
Zoe Harris, group marketing director at Trinity Mirror, shares three lessons that marketers should take from Twitter.
Here are seven golden rules that we have identified to help you optimise your content marketing.
As the relationship between junior and senior marketers deepens, find out how rising marketing talent must step up its game and make its mark on the industry.
Promotions are struggling to prove their worth as consumers turn their backs on them and increasingly opt for convenience shopping, yet the one tactic retaining its appeal – loyalty cards – is the one most maligned by brands.
Nine out of 10 (88%) of marketers lack confidence in personalisation use and believe that their brand is behind rivals, according to a new report.
Waitrose is launching its first marketing campaign since hiring new creative agency adam&eveDDB with a TV ad that will focus on the quality and provenance of its food.
What do Ban Ki Moon, Bill Clinton and Beyoncé have in common? No, it’s not the start of a bad joke, but rather a snapshot of the people who were in New York City last week, all with the same aim – galvanising people to take action for the good of our planet.