A decade on, the impact of the financial crisis on marketing is still being felt
Russell ParsonsTen years since the the banking system began to unravel, marketing is a mass of contradictions – cautious in some areas and ambitious in others.
Ten years since the the banking system began to unravel, marketing is a mass of contradictions – cautious in some areas and ambitious in others.
A round-up of the week’s most important marketing news including First Direct’s rebrand, Paddy Power’s controversial boxing ad and Channel 4’s British Bake Off success.
The Festival of Marketing is returning to Tobacco Dock on 4 and 5 October with not to be missed talks from the man behind the Marketoonist, Byron Sharp, Mark Ritson and Mark Evans.
The fast food chain has appointed Capgemini and Publicis.Sapient to lead its digital transformation, which could bolster a healthy sense of competition between the two agencies and drive the brand forward.
Despite award-winning customer service being one of its most valuable brand assets, First Direct says it is looking to attract customers in a different way with its latest campaign.