Hack your commute: Cut down your cortisol
Michael BarnettInspiring ideas to expand your mind on the way to work.
Inspiring ideas to expand your mind on the way to work.
The Japanese car marque hopes that bringing new brand ambassadors including Gareth Bale on board will drive up engagement with the brand.
A round-up of this week’s most important marketing news including the launch of Vodafone’s new youth-focused brand, Diageo’s struggles around direct selling and Camden Town Brewery’s first major brand campaign.
Research shows Facebook has a “potential reach” of 7.8 million people aged between 18 and 24 in the UK, two million more than actually exist.
Enquiry aims to discover how the industry can retain access to the skills it needs, while looking at the impact of digital advertising and the role of business clusters.
As well as being a brand shorthand for consumers colour communicates at a more subliminal level and can even impact the bottom line if used correctly.
The craft brewer is launching its first above-the-line campaign as it aims to move the brand beyond its craft beer label.
Plus Facebook reveals ‘inauthentic’ Russian accounts spent big on ads during the US election and Verizon outlines its plans to become a more dominant advertising force.
Anyone with a credit card and an idea can build an ecommerce businesss using low-cost global suppliers, knocking down the barriers to entry that were once brands’ greatest assets.
The alcohol behemoth says finding a formula to sell to consumers directly is like “a pot of gold at the end of the rainbow that you need to keep on chasing”.
Getting the price of a product or service right is critical. Customers want to know they are getting value for money but businesses must ensure they’re not leaving any money on the table, so it’s a fine art.
With brands increasingly looking to external candidates to fill CMO vacancies, how many marketers are waiting for a promotion that will never come and how can they ensure they don’t get left on the shelf?
The charity says brands can help make society more equal, but that while more diverse advertising is positive it must be part of a “meaningful commitment” to LGBT equality across the industry.
Find out how to make the most of your media spend in a multichannel world.
Marketing Week reviews the latest books for marketers.