ABC plans to speed up data delivery

The Audit Bureau of Circulations wants all magazine and news-paper audits to be conducted by its staff from June 1996 to create a level playing field for all publishers and allow the quicker release of ABC data.

At the moment private auditors conduct audits of newspaper and magazine sales figures, which are then released to the ABC and advertising agencies.

The ABC proposes to release publishers’ figures immediately and then conduct audits within the following six months.

This would allow magazines’ six-monthly audit figures to be released up to six weeks earlier.

The ABC is convinced that audits conducted by its own staff would allow uniform interpretation of figures and an extra degree of impartiality.

The proposal has been accepted by the ABC Council subject to a trial audit.

O&M Media has appointed Paul Mukherjee, media board director at BMP DDB Needham, as its new director of press.

Mukherjee, who has been at BMP since joining in 1986 as a trainee media planner, replaces Bill Kinlay. Kinley became the company’s media director in November.

“Mukherjee shares O&M’s policy of collaboration with media owners,” explains Kinlay.

Recommended

AMS Advertising merges with Choice Accountancy

Marketing Week

AMS Advertising Group, the media planning and buying specialist, has merged with specialist recruitment company Choice Accountancy Group to form a new group, Amcom Resources plc. Amcom will comprise media planning and buying operation AMS Advertising, direct marketing media operation AMS Direct, recruitment advertising specialist AMS Recruitment and Choice Accountancy. The move was driven by […]

Comet ponders stores closure

Marketing Week

Retail giant Kingfisher is considering shutting down nearly a quarter of its Comet stores in a fresh attempt to remove excess capacity from the overcrowded electrical retail market. Kingfisher, which owns Woolworths, Superdrug and B&Q, as well as Comet, has told City analysts that a review of the chain’s operations could include the closure of […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now