AOL Time Warner to drop AOL from name
AOL Time Warner could drop the AOL part of its name, created when American Online merged with Time Warner in 2000. A proposal is due to be presented to the board next month.
AOL Time Warner could drop the AOL part of its name, created when American Online merged with Time Warner in 2000. A proposal is due to be presented to the board next month.
BrandConnection has handled media buying and planning for what Norwich Union claims is the largest-ever bus back campaign. The advertising features Olympic athlete Jonathan Edwards.
As questions persist over Havas’ future, the group is busy restructuring. Will this merely make it a more attractive bid target? By Sonoo Singh
Coffee Republic, the coffee bar chain, is to be rebranded Republic Deli. It will adopt the look and products of a New York delicatessen.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.