BrandConnection handles media buying for Norwich Union
BrandConnection has handled media buying and planning for what Norwich Union claims is the largest-ever bus back campaign. The advertising features Olympic athlete Jonathan Edwards.
BrandConnection has handled media buying and planning for what Norwich Union claims is the largest-ever bus back campaign. The advertising features Olympic athlete Jonathan Edwards.
Manor Bakeries, which manufactures Mr Kipling cakes, has appointed McDougalls Foods managing director Kate Taylor to be its top marketer. In her new role as brands director at Manor Bakeries, Taylor will be responsible for marketing the Cadbury, Lyons and Mr Kipling cakes brands. She replaces marketing director Ian Ayling, who left in May (MW […]
NTL president and chief executive Barclay Knapp is stepping down from the company after leading it out of Chapter 11 proceedings. Knapp leaves on Friday after ten years at the company. His duties will be taken over by chief operating officer Stephen Duffy.
FT Jobs & Education, FT.Com’s recruitment channel, has overhauled its website. New features include the ability to view an ad in the same format as it appears in the Appointments section of the Financial Times.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.