We are a nation of high tech shoppers
Rosie BakerWe, the UK that is, are the most prolific online shoppers in the world, according to a new survey by Ofcom. That’s why it’s such a shame not all our retailers’ mobile strategies are up to scratch.
Nielsen rolls out real time online ad tracker
Rosie BakerNielsen has launched a real time campaign measurement tool that allows brands to evaluate the “resonance” of online activity.
Men’s health charities launch Xmas ‘BauBalls’ campaigns
Rosie BakerMen’s health charities Everyman and Orchid are to benefit from the launch of two separate festive campaigns using the idea of novelty shaped “bauballs” to raise awareness and funds in the run up to Christmas.
Government to invest £8m in open data fund
Rosie BakerThe Government has announced an £8m investment in an “open data” initiative that will help businesses gain access to public data to drive the development of new products and services.
Ann Summers ‘sexy’ ad faces censure
Rosie BakerAnn Summers facing a potential investigation by the Advertising Standards Authority (ASA) after claims that its latest TV ad is “too sexual”.
Very.co.uk trials digital windows for mobile push
Rosie BakerOnline retailer Very.co.uk is trialling a digital initiative that uses high street shop windows to draw shoppers on to its mobile website through NFC and QR codes.
McDonald’s rolls out digital play zones
Rosie BakerMcDonald’s is rolling out digital interactive Happy Meals play zones in 150 UK restaurants in a bid to encourage kids to be more active.
High street brands sign up to military discount scheme
Rosie BakerIceland and Vodafone are amongst 200 high street brands that have signed up to a scheme to offer serving and ex-armed forces personnel discounts.
Starbucks pays more tax to build trust
Rosie BakerStarbucks has launched a campaign to tell customers that it has agreed to pay more than £20m in UK corporation tax in an effort to rebuild trust with consumers following public outcry over its tax practices.
Twelve months of retail
Rosie BakerThe final weeks of the year are the most important in the retail calendar. There may only be a few short weeks to go but there’s plenty of time for retailers to launch tactical promotional activity or end of year campaigns in a bid to cut through the clutter and boost sales over the vital Christmas trading period.
SodaStream steps up fight with drinks industry
Rosie BakerSodaStream has stepped up its fight against the soft drinks industry with a print advertising campaign highlighting its TV ad ban and asking people to get involved in the debate.
M&S and H&M ramp up clothes recycling drives
Rosie BakerMarks & Spencer is rolling out its clothes recycling scheme Shwopping to workplaces to encourage more consumers to donate unwanted items of clothing.
Charities must link cause with event
Rosie BakerCharities such as Prostate Cancer UK, Save the Children and Cancer Research UK are seeking to engage consumers with campaigns that aim to entertain as well as raise awareness and funds.
Tesco plots new year brand campaign
Rosie BakerTesco is preparing a major brand campaign in the new year as it looks to regain affection for the brand amid continued falling sales, news that comes as it is announced CMO Tim Mason is to leave after 30 years at the chain.
‘Brands must focus sustainability on short term’
Rosie BakerBrands should treat sustainability like any other business area and focus initiatives on the short term financial gain to make sure they continue to get backing from business leaders, according to research.