Starbucks’ Waring resurfaces at Virgin Active
Rosie BakerVirgin Active has appointed former Starbucks international marketing boss Brian Waring as its first chief marketing officer.
Waitrose and Sainsbury’s will be hit by change to child benefit
Rosie BakerWaitrose, Sainsbury’s, Tesco and travel firm TUI are among the brands likely to lose sales as households trade down to cheaper brands to offset income lost from changes to child benefit for households earning more than £50,000, according to data firm Acxiom.
Morrisons restructures marketing following poor sales
Rosie BakerMorrisons has restructured its marketing team after admitting its marketing has not been effective enough following lower than expected sales over Christmas.
Morrisons signs Ant & Dec to boost sales
Rosie BakerMorrisons has signed Ant & Dec to star in advertising and marketing as well as a deal with ITV to sponsor shows they front, Britain’s Got Talent and Saturday Night Takeaway, in an effort to improve sales.
MPs call for more transparent price data
Rosie BakerA group of cross-party MPs are calling on Government to force supermarkets to make price data available in a standardised format to encourage more consumer friendly price comparison apps and help shoppers “avoid being ripped off by dodgy special offers”.
Does it matter who owns a brand?
Rosie BakerHarris & Hoole, a small chain of coffee shops in London and the South East, has been exposed. The Guardian has revealed, the not-so-secret secret, that H&H is in fact part owned by Tesco – and people aren’t happy about it.
Pret appoints Green & Black’s marketer
Rosie BakerFormer Green & Black’s marketer Mark Palmer has joined sandwich chain Pret a Manger to head up marketing.
John Lewis expected to outshine high street
Rosie BakerJohn Lewis, often seen as a bellwether of the high street, has reported a 13 per cent increase in sales over the five weeks of Christmas trading, but observers expect the wider retail sector will see “minimal” uplift.
Bill Bailey fronts Prostate Cancer UK ads
Rosie BakerProstate Cancer UK is launching The Sledgehammer Fund, a campaign fronted by comedian Bill Bailey, in a bid to highlight the scale of the disease in the UK and replicate the success breast cancer charities have had attracting support.
Avios introduces new strapline one year after relaunch
Rosie BakerAvios has introduced a new strapline as part of a campaign to educate consumers on how they can collect and redeem reward points a year after its controversial rebrand from AirMiles.
Stephen Hawking latest to silence Gio Compario
Rosie BakerStephen Hawking is the latest celebrity to star in Go Compare’s series of ads showing attempts to silence its irritating brand character Gio Compario.
Romeo Beckham stars in Burberry ads
Rosie BakerBurberry’s spring summer 2013 campaign stars Romeo Beckham, the 10-year old son of David and Victoria Beckham. Watch the full campaign video here.
Ikea gets creative about storage
Rosie BakerIkea gets creative about storage in its latest TV campaign.
Celebrities back M&S Oxfam pop up
Rosie BakerMarks & Spencer is opening its first pop-up in partnership with Oxfam as part of its Shwopping clothes recycling initiative.
EBay: ‘Focusing on January sales is too simplistic’
Rosie BakerRetailers focusing January marketing on traditional value-messaging and sales are missing an opportunity to target shoppers looking to treat themselves after Christmas, according to a report by eBay Advertising.