Tesco launches baby brand
Rosie BakerTesco is relaunching its baby offering under the Tesco Loves Baby brand to grow its share of the baby market as part of its efforts to improve the performance of its non-food business.
Salaries slump in 2012
Rosie BakerMarketers have seen a fall of up to 4 per cent in average salaries in real terms in the past 12 months, according to the annual Marketing Week Ball & Hoolahan Salary Survey.
Prize draw promo ban lifted in Northern Ireland
Rosie BakerBrands will now be able to run prize draw competitions in Northern Ireland after a restriction has been lifted.
Nissan to highlight its ‘hidden gem’: technology
Rosie BakerNissan has vowed to do more to highlight the technology and innovations in its vehicles through marketing, with a focus on using gaming to offer consumers a way to experience the brand.
There will always be winners and losers in retail
Rosie BakerIn a bumper week of retail results reporting on performance over the vital Christmas period, as expected, there were some winners and some losers.
Tesco hails marketing for Xmas sales boost
Rosie BakerTesco has hailed better marketing, including more targeted promotions and in-store improvements for its rise in sales over the Christmas period, offering an early sign that the turnaround plan is making progress.
Chevrolet unveils first global brand vision
Rosie BakerChevrolet has unveiled its first global brand platform designed to make its marketing more consistent in different regions.
Tesco could bring Harris & Hoole into stores
Rosie BakerTesco has outlined plans to open Harris & Hoole branded coffee shops in its stores.
Kia highlights customer advocacy in ads
Rosie BakerKia Motors is launching a marketing push that it claims will make it the first automotive brand to make itself openly accountable to customers in a bid to enhance public perception of the brand.
Sainsbury’s claims ‘record-breaking’ Christmas despite sales slowing
Rosie BakerSainsbury’s is to ramp up use of Brand Match, Live Well for Less and Nectar marketing initiatives in 2013 despite reporting a slowdown in sales growth over Christmas.
Netmums creates ‘real-time’ platform for advertisers
Rosie BakerNetmums has developed an advertising platform that allows brands to adapt marketing on the site in response to real-time feedback from site users.
McDonald’s to give away books with Happy Meals
Rosie BakerMcDonald’s is launching Happy Readers, a two-year campaign to giveaway books and encourage children to read as part of its Happy Meals marketing strategy.
Discounters’ Xmas sales buck historic trend
Rosie BakerDiscounters Aldi and Lidl have bucked the historic trend that traditionally saw them lose sales at Christmas as shoppers trade up, to maintain strong growth during the festive season, according to the latest Kantar Worldpanel data.
Online drives December sales
Rosie BakerModest sales growth in December was driven by online as retailers invested in multichannel services such as click and collect, according to the latest figures from the British Retail Consortium.
McDonald’s plots campaign for McBites launch
Rosie BakerMcDonald’s is preparing a marketing push to campaign to support the launch of chicken McBites.