I’m proud to be featuring EMI chief executive Andria Vidler as our cover star this week. Not just because she is the only female major label boss in the UK. Not because she is a sharp operator in charge of an incredibly famous brand at a moment of great turmoil and change in the music industry. But because she is a lifelong marketer.
Britain’s economy shrank by 0.3 per cent in the last three months of 2012. With the threat of a triple-dip recession on the horizon, it’s perfect timing for a report from the Advertising Association and Deloitte that claims that for every £1 spent on advertising in the UK, £6 is generated for the wider economy. Since annual ad spend hit £16bn in 2011, that equals an addition of £100bn to the UK’s gross domestic product.
Experienced entertainment marketer Claire Hill joins trade body to boost visibility of content marketing among brands.
PizzaExpress won Marketing Week’s Engage Awards Brand Innovator category in 2012. Marketing director Emma Woods explains what the award meant to her and how to create a culture of innovation within your brand.
“Being a brand with a set of values is going to be vital in 2013,” said Andrew Garrihy, corporate marketing director at Samsung at an event run by Marketing Week and YouGov last week. The message was echoed by another speaker, AMV BBDO’s Cilla Snowball, who quoted her client Sainsbury’s internal motto ‘our values make us different’.
What are you worth? Let me tell you. If you’re a man in the top 10 per cent of marketing earners, you may be taking home an average of £96,997. But if you are female, you can expect around £10,000 less for doing the same job.
What will be your legacy? I was prompted to think about this by the news that English Heritage’s Blue Plaques scheme, which commemorate London landmarks associated with historic figures, has been suspended.
It’s the last issue of the year (although we are always online), so we look back at some of the biggest issues and themes to emerge from the past 12 months. Who are the brand winners and losers of 2012?
One-to-one marketing is back. And this time it’s personal.
This is a very expensive time of year. Not just for you and me, buying gifts for the festive season, but for the brands currently facing big payouts as a result of their behaviour.
Quadrangle snaps up YouGov’s UK managing director to lead a new push into research technology and analytics.
The death of the chief marketing officer? I don’t like the sound of that. But the CMO role is ready for burial, claims academic Dominique Turpin, Nestlé professor and president of the International Institute of Management Development in Lausanne, Switzerland.
“How can we create the future we want? That’s what companies are keen to know for the next year,” claimed Melanie Howard, executive chair of the Future Foundation at today’s (28 November) CMA International Content Marketing Summit 2012 .
If you thought the SodaStream brand was a relic of the 1980s, think again. The fizzy drinks maker is back in the headlines because its new advert has been pulled due to its “denigrating” claims about the soft drinks industry.
Seventy per cent of chief executives have lost trust in marketers’ ability to deliver growth after becoming frustrated by what they see as an inability to prove return on investment for campaigns, according to a Fournaise Marketing Group report.